1. Define the terms effective communication, stakeholder communication, and integrated marketing communication, and explain how they are interrelated. 2. Write a code of ethics for one of the...

1. Define the terms effective communication, stakeholder communication, and integrated marketing communication, and explain how they are interrelated.

2. Write a code of ethics for one of the following cases: (a) the sales department of a weapons producer, (b) investors on Wall Street, (c)the marketing department of an international beer producer.