1. Describe cost per click, cost per conversion, cost per engagement, and cost per action. In what ways could these be integrated into a social media campaign? 2. What are some best practices when it...

1. Describe cost per click, cost per conversion, cost per engagement, and cost per action. In what ways could these be integrated into a social media campaign?

2. What are some best practices when it comes to setting up a budget? What are the main areas to consider when creating a social media budget?