1. Executive Summary with key findings and recommendations 2. Clear and concise description of the market in which the organization operates 3. Summary of the marketing environment (both micro and...

1. Executive Summary with key findings and recommendations

2. Clear and concise description of the market in which the organization operates

3. Summary of the marketing environment (both micro and macro-environmental forces and trends)

 4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting

 5. Brief discussion of the behavior of customers in the segment(s) identified above

6 . A description of the marketing mix being used by the organization to target these segments

7. A recommendation for improvements to the organization’s marketing effort.