1. In what areas of the market did McCormick do research before starting his business? 2 What research methods would you recommend for American Electrical today? Name three specific sources of...

1. In what areas of the market did McCormick do research before starting his business?

2 What research methods would you recommend for American Electrical today? Name three specific sources of information.

3. How did McCormick identify American Electrical’s market? Name the segmentation method and the segment he chose.