1. Industry Report on Smart watch industry
Please select an industry and write a rigorous
industry report
for your selected industry that incorporates the following:
● The market structure of the industry by determining the concentration ratio in the industry and how market structure affects the entry into the market
● The nature of the industry and the network effects
● The production structure of the industry, initial capital requirements, sunk costs, and economies of scale
● The prospect of industry in the future in regard to technological innovations
2. Company Report: Apple watch
Now assume you are managing a company in this industry and are asked to write a Company Report about the long-term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long-term profitability for the company.
Please include the following variables in your Company Report:
● Sustainable market share and how it can be achieved
● Branding, reputation, and a considerable base of loyal consumers
● The managerial efficiency in strategic decision making regarding:
o The integration and merger activity, vertical and horizontal integration
o Preventing entry of rivals by pricing and cost policies such as limit pricing, predatory pricing, and raising rivals fixed or marginal costs
Minimum 6 peer-reviewed articles with citation