1. Name three categories of investors/lenders that might have an interest in your business plan. 2. Why is it important to identify a business’s culture from the beginning? 3. Prepare a Business Model...

1. Name three categories of investors/lenders that might have an interest in your business plan.

2. Why is it important to identify a business’s culture from the beginning?

3. Prepare a Business Model Canvas for Honest Tea based on the business plan included at the end of this chapter.