1. Problem: BBVA has a problem with customer churn. It’s asking you to help identify which custoemrs might churn and come up with a creative way to prevent them from moving to another bank. 2. Using...

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1. Problem: BBVA has a problem with customer churn. It’s asking you to help identify which custoemrs might churn and come up with a creative way to prevent them from moving to another bank. 2. Using dataset: churn.csv, create a predictive model that will inform BBVA of a future marketing campaign for a new banking product. 3. Combine this with your own primary (qualitative) research on why people switch banks.4. Make a recommendation for how the product team could evolve their product to prevent these customers from moving to another bank. Include a high-level (low-fidelity) prototype concept of what a campaign could look like.

Submission format: An .ipynb notebook of your analysis and model• Your presentation in .pdf• A video between 5 and 10 minutes long explaining your quant and qual (hence presentation speaker notes)
I woud add my slides after I get an a price
Answered Same DayMay 03, 2021

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Shubham answered on May 03 2021
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