1. This is a report style format and it should be a critique and application of the communication model. (Please refer the chapter 5 attached in the file list) 2. Please ensure that you include the...

1. This is a report style format and it should be a critique and application of the communication model. (Please refer the chapter 5 attached in the file list) 2. Please ensure that you include the following: (Evaluation and application of the communication model) * Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen. * Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014). * Using the communication model, critically evaluate your chosen organisation's approach to IMC. As stated earlier, you can choose your organisation, but it must be well known. * Applying what you have learned regarding IMC and the communication model, provide your recommendations for an appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers. 3. Please ensure you answer all of the assessment criteria, include references and present in a report-style format. (This report format should be as follows (marks will be deducted unless the following is included):