1.Two students are discussing why they are not studying international business. “International business doesn’t affect me,” declares the first student. “I am going to stay here, not work in some...

1.Two students are discussing why they are not studying international business. “International business doesn’t affect me,” declares the first student. “I am going to stay here, not work in some foreign country.” “Yeah, me neither.” Agrees the second. “Besides, some cultures are really strange. The sooner other countries start doing business our way, the better.”





a.What arguments can you present to counter these students’ perception?


2.Imagine that you and several classmates are the top managers of a company seeking new international markets. Select your company’s industry and product line, and then choose a country to enter.


a.Is it important for the company to balance the need for global efficiency through large scale production with the need for cultural responsiveness through local product adoption?


b.Will culture differences between the home and host countries requires altercations in personal or corporate practices?


3.You are vice president of operations for a global business that is in the first stages of launching a range of products and services into the Malaysian market. You are aware of the fact that the country boosts a diverse population with distinctive cultural, social, and political segments. It may therefore be necessary to factor in different traditions and views that are held by the different groups.


a.Malaysia’s population consists of Malays (60%), Chinese (30%), and Indians (10%). Choose one (1) of these culture components and consider the six dimensions.


b.How would you go about creating specific marketing and advertising for different groups, if necessary, with respect to products and services?


4.In 2014 Iran’s religious government banned access to the WhatsApp messaging site because, official said, it is owned by Jewish “American Zionist” Mark Zuckerberg. Might the ban have more to do with the government’s fear of social media’s power to spread information and ideas quickly? Explain.


5.The first time Swedish furniture company, IKEA, searched outside Scandinavia for new design inspiration, it looked to China. The resulting product line, called Trendig, was a cultural collaboration between Swedish and Chinese artisans. What cultural and global business factors may have inspired IKEA to seek design aesthetics in China.
























Nov 03, 2022
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