1. What is eudaemonia and how is it different to happiness? Discuss how Aristotle believes this can be achieved, and provide your own view on whether Aristotle's virtues are sufficient. 2. What are...

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Q1.What is eudaemonia and how is it different to happiness? Discuss how Aristotle believes this can be achieved,and provide your own view on whether Aristotle's virtues are sufficient.
Eudaemonia applies to a living well of people that is their highest human good which does not contribute to anything else but to positive behavior. Eudaemonia varies from enjoyment because the sensation of joy, the state of mind or fulfillment is not taken into account by it.
Aristotle claims that eudaemony is accomplished when the highest human good results are reached in the quality of the human individual or object. It is obtained by a perfect combination of attributes resulting in high success..For example human beings are better than other things because they poses the trait of reasoning.
I think the virtues of Aristotle are enough, since they require high efficiency. When its characteristics are excellent combined in order to serve a particular purpose, items or people will produce their best results. It's also an obstacle to poor results.
Q2. What are the most important ways that Aristotelian ethics differ from Kantian and utilitarian ethics?
The most important different types of this ethic are: the ethics of Aristotle are more like virtue ethics, while the normative or substantive ethics are deontological ethics ,Kantian ethics and utilitarian ethics.
The Ethical Virtue of Aristoteles explains that the morals of a person must be based on those principles which allow them to live a completed life. The characters of a person are responsible for the morality of the acts of the individual. This is not true of the Kantian Ethics, since the moral character of an action is based on the morals laid out in a society. Aristotle ethics is more based on personal gains or fulfillment whereas utilitarian ethics is about helping the majority of society.The Utilities believe strongly in choosing action which benefits the greatest number of people in society. The minority who do not benefit is overlooked, while the virtues of Aristotle ensure that everyone is taken care of. It is the most important thing.
Q3.What are the ethical issues concerning marketing and advertising in relation to consumer ‘autonomy’ and 'targeting the vulnerable' ? Discuss, using the example of advertising to children, with reference, to one ethical theory you find to be relevant.
· The Kantian theory notes that it is not appropriate for tradesmen to apply any of the psychological values when selling to disadvantaged people such as infants. · Involvement of psychologists in child market research products It is a moral principle to protect children, even if advertisers, without using the ability to control their consumption to a great degree, which can harm their well being through excessive intake of goods
· The Kantian philosophy argues that direct advertisement for children alone is ethical. Children are the only potential consumer. Morally, no one can benefit from childish naivety because they are simply at the next...