1200 words written analysis, in which must critically analyse my recent purchase of a product (Sony A6500 Camera) based on the 5-step Consumer Decision-Making Process. More specifically, you must:1....

Purchase of Sony A6500 Camera, based on the 5-step Consumer Decision-Making Process
Table of Contents
Introduction    3
1. Analyse the need and want that led you to purchase a Sony A6500 mirror less Camera    3
2. Examine the internal and external sources of information you used to purchase the Sony A6500 mirror less Camera    3
3. Evaluate alternatives and narrow down the chosen product that satisfies your need and want.    4
4. Analyse available purchase methods to determine how these methods impacted your decision-making process.    6
5. Analyse your post-purchase behaviour by identifying the chosen product or service features that reduce your cognitive dissonance.    6
Conclusion    6
References    7
Introduction
The purchase of a product undergoes different stages before making the final decision. This report will provide the details of each step towards the final purchase of a mirror less camera and the associated alternative options of products, websites and types. Along with that, various sources which have been used to gain insight regarding the product and various sources were consulted for information gathering, which will be mentioned.
1. Analyse the need and want that led you to purchase a Sony A6500 mirror less Camera
After completing the nursing degree, my keen interest in photography and my passion have led me to buy this camera. Photography is my hobby, and I have already started learning about various techniques over YouTube. But for practically practising the skills, I needed a camera to start with. Afterwards, I have come through a lot of options that I came to know from the websites, the internet, and my friends who have purchased a camera at some point in their lives. Then I came to know about mirror less cameras which sparked my interest. Hence my need shifted to want, and I decided to go for a high-end mirror less camera. According to the Maslow need hierarchy theory, one moves towards a higher need fulfilment through a pyramid and esteem need is the need for power, a status which was my case (D'Souza and Gurin, 2017). Then in January, I came to know that Sony A6500 was on discount, and the sale price was reduced by 20% with a zero-interest EMI payment option on the Harvey Norman website. This was my hedonic need which can provide me pleasure and enjoyment (Sari and Pidada, 2020). That is why I have finally bought this camera from that website.
2. Examine the internal and external sources of information you used to purchase the Sony A6500 mirror less Camera
Purchasing a product is a multistep process, and various pre activities lead to buying a product. There is some intentional learning regarding the product that I have decided to buy. for this self query; I started going through websites...