1.Describe the Apple brand and the comparative brands, the company and the competitive environment. 2.Summarize your analysis with a discussion of the brand’s equity in terms of Keller's Brand Equity...

1.Describe the Apple brand and the comparative brands, the company and the competitive environment.

2.Summarize your analysis with a discussion of the brand’s equity in terms of Keller's Brand Equity Model, also known as the Customer-Based Brand Equity (CBBE) Model. Identify the extent to which the brand has succeeded or can succeed in each of the four steps: identity, meaning, responses, and relationships.