1.Pick a product or service category you have an interest in • Describe the category, including Role category participates in (i.e. cookie category can be considered a snack and a desert) • Need(s)/want(s) this category satisfies • Size of category in $ and/or volume • Companies participating in this category • Trends affecting this category • 2-3 pages (not including title page or bibliography), use titles, headings, include your name • Include an Executive Summary • Include sources in APA format
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