1.Why are categories so important in Marketing? How do they influence the ways in which consumers process information about offerings? How do they facilitate differentiation?By "categories" I mean a...

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Marketing and Categorization
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5th November, 2022
Marketing and categorization- Significance
Categorization typically do mean differentiation and arrangement of the products in easily identifiable streams that can enable better distinguishment for the consumer. Consumer with categorization of products can able to distinguish the characteristics of the products easily and can select the one that best fits his needs. For example, drinks can be categorized into energy drinks, sparkling drinks, coffee based drinks, juices, milk based, Mock tails, smoothies, tonic water, alcohol based, non-alcoholic based etc. Once a consumer knew what actually is the particular drink, he can choose his decision whether to take select the same for purchase or not. Whether purchasing online or purchasing retail, categorization of the products will offer ease for the customers to select the ones that they need or wants to purchase(Akram,2018).
Categorization do influence the consumer in the way they process information about offerings, by providing them typically all the basic information that they need about the product. For instance, information like what category of the product it is will be indicated, if the consumer is looking for a particular product and the type of the same. Same time, if he or she wants to select a product in a category, product categorization will provide all the...