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2 Business Analytics Plan Business Analytics Plan for BIAM300 Author:Emmanuella Annevil Date:January 19, 2020 SECTION 1: Company Background and Strategy 1.1 Organization Name Apple Technology Inc. 1.2. LexisNexis Dossier 1.2 Strategic Positioning Diagram 1.3 Product Innovation 1.3.1 Explanation of Product Innovation Positioning Apple maintains a strong market presence in regard to product innovation. They are a market leader in determining what products and features their customers will want prior to its existence. Apple demonstrated its innovation abilities through the development of their iPad and the advancements they continue to make, not only on the iPad but on other products as well. The development of the apple watch also demonstrates their ability to succeed through product innovation. They took feedback from their customers and continued to improve the design and feature to meet expectations. 1.3.2 SMART Objective for Strategic Positioning . I would recommend Apple continue their innovation through artificial intelligence applications to broaden their market penetration with an initial launch date in 2020. Apple will increase their revenue through advancements in this sector and take a 20% market share by year-end 2020. 1.4 Customer Intimacy 1.4.1 Explanation of Customer Intimacy Positioning Apple excels in maintaining high levels of market presence when it comes to customer satisfaction. They have a strong following of customers that will only own Apple products guaranteeing a certain level of revenue. Even with their high product prices, compared to their competitors, they are still able to achieve customer loyalty. Customer loyalty is a vital concept for Apple as this strengthens their brand equity that is already known worldwide 1.4.2 SMART Objective for Customer Intimacy I would recommend Apple to utilize their customer feedback to improve the functionality of MAC computers to increase sales in 2018 by 10%. The sale of their MAC computers is lower than competing brands. Their computers are high priced however offer less compatibility with outside services making them less popular with the overall consumer. Excelling in customer satisfaction in all products offered by meeting and exceeding customer expectations will ensure a stronger customer following further solidifying their brand image in the technology market. 1.5 Operational Excellence 1.5.1 Explanation of Operational Excellence Positioning Operational excellence is the ability of an organization to be efficient in their production process and delivery services. Apple succeeds in this discipline are as well. They have an exceptional in-house design system that has only one focus. They have an entire team dedicated to designing new products with that being their only focus and job from start to finish. This method allows for a streamlined process, as it does not travel through various departments allowing for miscommunication and delayed response times. They also outsource many of their production processes for parts and other components to dependable partners that will ensure the process runs smoothly with little error. 1.5.2 SMART Objective for Operational Excellence I would recommend bringing in 30% of the product development process in-house and a goal to reduce production costs from this change by 5% by first quarter 2019. This allows additional control from a quality perspective and higher production efficiencies thus cutting costs. Another benefit of bringing development and production in-house is reducing the level innovation leaks to their competitors. While Apple has their suppliers sign non-disclosure agreements that do not mean they do not release valuable information to the competition. Section 2: Critical Success Factors (CSFs) and Key Performance Indicators (KPIs) 2.1 CSFs and KPIs for Product Innovation 2.1.1 Product Innovation CSF #1 Describe a Critical Success Factor (CSF) for the organization to achieve the SMART objective you defined for this strategic dimension. Critical success factors are specific actions the organization must take, or results they must produce, in order to achieve the objective. 2.1.1.1 KPI #1 for Product Innovation CSF #1 Define a Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.1.1.2 KPI #2 for Product Innovation CSF #1 Define a second Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.1.2 Product Innovation CSF #2 Describe a second Critical Success Factor (CSF) for the organization to achieve the SMART objective you defined for this strategic dimension. 2.1.2.1 KPI #1 for Product Innovation CSF #2 Define a Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.1.2.2 KPI #2 for Product Innovation CSF #2 Define a second Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.2 CSFs and KPIs for Customer Intimacy 2.2.1 Customer Intimacy CSF #1 Describe a Critical Success Factor (CSF) for the organization to achieve the SMART objective you defined for this strategic dimension. Critical success factors are specific actions the organization must take, or results they must produce, in order to achieve the objective. 2.2.1.1 KPI #1 for Customer Intimacy CSF #1 Define a Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.2.1.2 KPI #2 for Customer Intimacy CSF #1 Define a second Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.2.2 Customer Intimacy CSF #2 Describe a second Critical Success Factor (CSF) for the organization to achieve the SMART objective you defined for this strategic dimension. 2.2.2.1 KPI #1 for Customer Intimacy CSF #2 Define a Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.2.2.2 KPI #2 for Customer Intimacy CSF #2 Define a second Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.3 CSFs and KPIs for Operational Excellence 2.3.1 Operational Excellence CSF #1 Describe a Critical Success Factor (CSF) for the organization to achieve the SMART objective you defined for this strategic dimension. Critical success factors are specific actions the organization must take, or results they must produce, in order to achieve the objective. 2.3.1.1 KPI #1 for Operational Excellence CSF #1 Define a Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.3.1.2 KPI #2 for Operational Excellence CSF #1 Define a second Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.3.2 Operational Excellence CSF #2 Describe a second Critical Success Factor (CSF) for the organization to achieve the SMART objective you defined for this strategic dimension. 2.3.2.1 KPI #1 for Operational Excellence CSF #2 Define a Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. 2.3.2.2 KPI #2 for Operational Excellence CSF #2 Define a second Key Performance Indicator (KPI) that you recommend the organization should use in order to measure their progress toward this critical success factor. Section 3: Analytics Dashboard Examples 3.1 Example Chart #1 Insert a chart created in Excel, based on a selected metric from the company’s financial data downloaded from the Nexis Uni database in the DeVry Online Library. Chart #1 Explanation: Write a one-paragraph explanation of why you chose the metric and how it relates to the strategy, objectives, and critical success factors identified in previous sections. 3.2 Example Chart #2 Insert a second chart created in Excel, based on a selected metric from the company’s financial data downloaded from the Nexis Uni database in the DeVry Online Library. Chart #2 Explanation: Write a one-paragraph explanation of why you chose the metric and how it relates to the strategy, objectives, and critical success factors identified in previous sections. Section 4: Business Analytics Center Location and Projects 4.1 Business Analytics Center Location Write a 1-2 paragraph description (100-400 words) describing how a Business Analytics center for this company should be structured and where it should be located within the organization. This should include whether the BA center should be centralized as a formal organizational unit, or decentralized as a virtual organizational unit (see Exhibit 7.4 in the textbook). Also describe where the BA center should report in the company's organizational structure (e.g., directly to top management; to the IT department; or to some other department such as marketing, finance, etc.). Explain your choices in terms of the organization's strategy, maturity, and the expected role of the BA center in the organization. 4.2 Business Analytics Projects 4.2.1 Project #1 4.2.1.1 Analytical Question: State the analytical question to be answered. 4.2.1.2 Information Source(s): Suggest one or more information sources (such as internal accounting reports, customer surveys, market research, etc.) that could be used in the analysis. 4.2.1.3 Analytical Method: Identify the general analytical method that could be used for the project (see Exhibit 4.2 in the textbook). 4.2.1.4 Benefits: Describe the potential benefits to the organization of completing the project. 4.2.1.5 Strategic Value: Explain how the project relates to the organization's strategy, objectives, critical success factors, and KPIs identified in previous sections. 4.2.2 Project #2 4.2.2.1 Analytical Question: State the analytical question to be answered. 4.2.2.2 Information Source(s): Suggest one or more information sources (such as internal accounting reports, customer surveys, market research, etc.) that could be used in the analysis. 4.2.2.3 Analytical Method: Identify the general analytical method that could be used for the project (see Exhibit 4.2 in the textbook). 4.2.2.4 Benefits: Describe the potential benefits to the organization of completing the project. 4.2.2.5 Strategic Value: Explain how the project relates to the organization's strategy, objectives, critical success factors, and KPIs identified in previous sections. References Include APA-style references for any sources used in the reference list at the end. At a minimum, you should include a reference for the Nexis Uni database used for the financial data in Section 3, as well as any other sources you consulted. Form DEF 14A. (January 6, 2017). APPLE INC. Retrieved from https://advance-lexis-com.proxy.devry.edu:5443/api/document?collection=company- financial&id=urn:contentItem:5MJW-4JW1-F03F-X3HX-00000-00&context=1516831. Laursen, G., & Thorlund, J. (2020). Business analytics for managers taking business intelligence beyond reporting. Hoboken, N.J.: Wiley. Sullivan, J. (2015, July 01). Apple's Big Strength: Operational Excellence. Retrieved January 15, 2020, from https://www.fool.com/investing/general/2015/06/30/apples-big-strength-operational-excellence.aspx