2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle at 10am, Thursday 30 September & closes at 4pm, Saturday 02 October. Associated documents = Mini Cases list from which you...

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2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle at 10am, Thursday 30 September & closes at 4pm, Saturday 02 October. Associated documents = Mini Cases list from which you choose one (only) & the Evaluation rubric NB: LATE SUBMISSIONS will NOT BE ACCEPTED Task Critically analyse a startup entrepreneurial venture (from the list of Mini Cases provided) Format Report format is to be used with headings and sub-headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, MAXIMUM 1800 words. Assessment value: 40% Detailed Instructions Select ONE (only) Australian startup venture from the list of Australian Entrepreneurship Mini Cases provided then describe/critically analyse the chosen startup venture. Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories as studied in this course.. The following structure and detail are suggested (only sections 1-6 below contribute to your word count): Cover page {showing your full name, student ID) 1. Startup introduction • Brief introduction of the chosen startup venture to include what disruption the venture creates in what market. • What are the major product/service benefits, features and/or customer experience provided? • Who and where are the venture's targeted customers? • What customer wants, needs, problems or fears are the venture trying to address? 2. The process of new venture creation (of the chosen venture) …subtopics week3, 4 • How were the opportunities recognised, evaluated and exploited? • How did or might have design thinking, lean startup, prototype, minimum viable product (MVP) principle have been employed to create then evolve the original venture to what it is today? 3. Value proposition (of the chosen venture) • Critically evaluate the venture's value proposition. • Has it evolved over time from the original value proposition to a different one today? Why? • For sustainable business practice, will the present value proposition need to evolve? Why? If so, how? 4. Marketing the chosen venture …subtopic week5 Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the venture's development. 5. Financing the chosen venture …subtopic week6 From where did the venture seek finance at different stages of the venture's development? What type of finance (debtorequity) has been used by the venture? 6. Recommendations From your research, provide reasoned recommendation(s) of future direction for the entrepreneur and/or the chosen venture 7. References At least 12 references, including at least 5 cited academic references using Harvard format. Yes, citations of practical sources and supporting theory sources are necessary.
Answered Same DaySep 25, 2021

Answer To: 2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle at 10am, Thursday 30...

Shubham answered on Sep 26 2021
119 Votes
BUSINESS COMMUNICATIONS
Table of Contents
Introduction    3
Process    3
Value Proposition    4
Marketing    5
Finance    6
Recommendations    7
References    8
Introduction
Canva is considered as one of the most successful start-up in Australian ecosystem which was launched in 2013. It is a graphic design platform which provides leading designers an independence to design anything
and publish anywhere. Till now more than seven billion designs are created in over 190 countries.
The main idea of the start-up is to focus on designing. It has expanded it to social media like Instagram, Facebook, Youtube, marketing tools like flyers, brochures etc, office items like calendars, planners, etc, customised prints on T-shirts, books, mugs etc and invitations, cards and much more (Canva, 2021).
The target customers are present all around the world. They are students who are creating videos to job seekers designing resumes, entrepreneurs creating pitch decks, business owners designing flyers, and nonprofits creating fundraising campaigns.
Customers wanted something simple and easy which can help them to express their creativity. They were looking for a mode through which they can communicate their thoughts, their ideas in a less complex manner and does not require sophistication. They want to release the burden of learning new complex technology and memorise the jargons. Canva is giving them a sense of openness and a ground to use productivity tools to be inspiring, empowered and creative (The Business Model Analyst, 2021).
Process
Melanie Perkins is the owner of Canva. The idea striked when she was studying in the University of Western Australia in 2007. She used to provide tutoring lessons to students for Indesign and Photoshop but to her surprise they found it difficult to learn. She recognised this void as an opportunity as per innovation theory (Oeij, Rus and Pot, 2017). At that time she thought of developing a software which will be easy to use and can be accessed from any location (Nurfaudzi, 2020). It will be collaborative and encourage designers to design. With limited resources to her kitty along with her friend she founded and launched Fusion books as a trial concept. Through the website they encourage students to design their yearbook. They observed that this idea is needed in the market and can be converted into real business.
After years of rigorous work they expanded and grab the design space to create Canva. The customer base is spread in every part of the world. In more than 100 languages its products can be used (Canva, 2021). At the same time as per design thinking approach it gives freedom to customers to discover, explore and learn different tools to make their designing impactful. It helps them to create designs through templates and let their creativity fly with its wings.
It has a resource section on its website which helps the customer to get idea of different products, their aesthetics and sizes. According to lean start-up methodology the three key elements: cost, practical principle and agility simplify the business process (Stewart and Hooper, 2019). Canva provided a step up by step guide on how to start with designing, how to use colours and how they can present their ideas. The blogs contain researched articles and equip customers to be independent on their designing journey. In other words, it can be said that Canva is empowering customers to convert their vision into reality. They can communicate their ideas visually and with ease.
Value Proposition
Value proposition stand for that offering which a company promises to deliver to its customers: new and existing in the form of a product. They pitch themselves to customers that why their offering is...
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