2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle now and closes at 4pm, Saturday 02 October. Associated documents = Mini Cases list from which you choose one (only) & the...

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2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle now and closes at 4pm, Saturday 02 October. Associated documents = Mini Cases list from which you choose one (only) & the Evaluation rubric NB: LATE SUBMISSIONS will NOT BE ACCEPTED Task Critically analyse a startup entrepreneurial venture (from the list of Mini Cases provided) Format Report format is to be used with headings and sub-headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, MAXIMUM 1800 words. Assessment value: 40% Detailed Instructions Select ONE (only) Australian startup venture from the list of Australian Entrepreneurship Mini Cases provided then describe/critically analyse the chosen startup venture. Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories as studied in this course.. The following structure and detail are suggested (only sections 1-6 below contribute to your word count): Cover page {showing your full name, student ID) 1. Startup introduction • Brief introduction of the chosen startup venture to include what disruption the venture creates in what market. • What are the major product/service benefits, features and/or customer experience provided? • Who and where are the venture's targeted customers? • What customer wants, needs, problems or fears are the venture trying to address? 2. The process of new venture creation (of the chosen venture) …subtopics week3, 4 • How were the opportunities recognised, evaluated and exploited? • How did or might have design thinking, lean startup, prototype, minimum viable product (MVP) principle have been employed to create then evolve the original venture to what it is today? 3. Value proposition (of the chosen venture) • Critically evaluate the venture's value proposition. • Has it evolved over time from the original value proposition to a different one today? Why? • For sustainable business practice, will the present value proposition need to evolve? Why? If so, how? 4. Marketing the chosen venture …subtopic week5 Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the venture's development. 5. Financing the chosen venture …subtopic week6 From where did the venture seek finance at different stages of the venture's development? What type of finance (debtorequity) has been used by the venture? 6. Recommendations From your research, provide reasoned recommendation(s) of future direction for the entrepreneur and/or the chosen venture 7. References At least 12 references, including at least 5 cited academic references using Harvard format. Yes, citations of practical sources and supporting theory sources are necessary. Microsoft Word - 2021_BUS3ENT_Marking rubrics KOI BUS302 Entrepreneurship TAKE-HOME FINAL EXAM = Startup venture report (assessment value 40%) FAIL (0-49%) PASS (50-64%) CREDIT (65-74%) DISTINCTION HIGH DISTINCTION (75-84%) (85-100%) Discipline knowledge 30% Disciplinary knowledge is unclear. Does not use the language of the discipline in a sustained fashion and demonstrates no evidence of gaining new understanding. Disciplinary knowledge lacks clarity. Uses disciplinary language tentatively, shows an awareness of the issue presented and some evidence of gaining new understanding. Disciplinary knowledge is presented. Uses disciplinary language approaching competency, shows an awareness of the issue presented and demonstrates limited content understanding. Disciplinary knowledge is clearly presented. Uses disciplinary language competently, shows a proficient awareness of the relevant theories, issues, and demonstrates accuracy of understanding. Disciplinary knowledge is clearly presented. Uses disciplinary language authoritatively; shows critical understanding of the relevant theories, issue presented; demonstrates depth and accuracy of understanding. Analysis and Recommend- ations (Critical Thinking) 40% Analysis, evaluation and recommendations are very superficial and lacking in depth. Analysis, evaluation and recommendations have a number of gaps, and/or need further clarification. Analysis, evaluation and recommendations demonstrate strategic and critical thinking with minor gaps. Strategically and critically analyses and evaluates the opportunities, customers, products/services, industry situation, new venture creation process, business model and relevant entrepreneurial marketing/finance strategies, consequently, provide strategic and feasible recommendations for the venture, but analysis and evaluation needing development Strategically and critically analyses and evaluates the opportunities, customers, products/services, industry situation, new venture creation process, business model and relevant entrepreneurial marketing/finance strategies, consequently, provide strategic and feasible recommendations for the venture.. Study and learning skills 20% Failure to accomplish the task. Lack of ability to learn, select and evaluate the chosen venture, and to demonstrate relevant strategies and learning skills. Exhibits some ability to learn, select and evaluate the chosen venture. Demonstrates a basic use of strategies and learning skills. Exhibits an adequate ability to learn, select and evaluate the chosen venture. Demonstrates a number of strategies and learning skills with some gaps in the application. Exhibits a good ability to learn, select and evaluate the chosen venture and accomplish the task by applying a range of relevant strategies and learning skills. Exhibits an outstanding ability to learn, select and evaluate the chosen venture and accomplish the task by applying a wide range of relevant strategies and learning skills. Writing and Referencg 10% The work does not employ a structured approach to the task. The writing is unclear and poorly constructed. Shows unfamiliarity with, and inconsistent application of the conventions of academic referencing with inadequate sources. Attempts logical structure, sighting some evidence, without constructing a clear response to the task. Limited use of appropriate academic language, with a number of grammatical errors. Employs a basic academic referencing convention appropriate to the discipline with limited sources and/or a number of significant errors Report is somewhat logically structured using appropriate academic language, with appropriate use of evidence in addressing the task. Employs a basic academic referencing convention appropriate to the discipline. Includes an adequate number of sources. Several errors in referencing, grammar and/or punctuation. Report is logically structured, with some minor inconsistencies in cohesion and presentation of ideas, and /or grammar and spelling. Sustained use of supporting evidence with a clearly focus on the task. Employs an accurate academic referencing convention citing multiple sources, with some minor errors. Report is well structured, with fluent and cohesive presentation of ideas. Sophisticated academic language throughout, with excellent use of supporting evidence. Persuasively addresses the task, and employs a relevant approach. Employs an accurate academic referencing convention citing multiple sources.. COMMENTS: Australian Entrepreneurship Mini-Cases A brief overview of three recent dynamic start-ups participating in the Entrepreneurial Ecosystem in Australia: 1. Afterpay Melbourne, Victoria Credited to bringing “buy
Answered 2 days AfterSep 26, 2021

Answer To: 2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle now and closes at 4pm,...

Abhishek answered on Sep 29 2021
132 Votes
Page | 9
TITLE:
STUDENT NAME:
STUDENT ID:
Table of Contents
INTRODUCTION-    3
NEW BUSINESS MODEL-    3
SUPPLIERS-    3
NEW ENTRANTS-    3
SUBSTITUTE-    4
VALUE PROPOSITION-    4
MARKETING STRATEGY-    6
FINANCING-    7
RECOMMENDATION-    8
Reference list    8
INTRODUCTION-
The goal of this case study report is to give an analytical picture of a firm through its background, service description, busi
ness model plans, service/product marketing strategy, potential risks and obstacles, and service suggestion. The service of interest in this study is Afterpay, which is a growing payment channel in Australia and New Zealand. Afterpay is a straightforward, interest-free instalment payment plan programme founded in 2015 by Afterpay Holdings Limited (AHL) in Sydney, Australia. It primarily provides instalment payment services to clients through a variety of online stores and several physical stores, the majority of which are retailer stores. Afterpay adds value by acting as a go-between for retailers and customers. It helps both sides because the instalment payment approach allows customers to ‘try before you buy' and premature consumption, giving customers flexibility while increasing sales for retailers. Afterpay is primarily aimed at customers, particularly the millennial generation (early 1980s to 2000) and Generation X (1960s to 1980s), who can readily adjust to new buying methods such as internet shopping. University student users play a significant role in the targeting group since they often do not have a consistent income, which can range from spare money supplied by their parents to part-time jobs. Because the majority of them do not meet the credit card or loan thresholds necessary for the bank's credit card or loan services, Afterpay becomes an appealing choice for shopping by instalment plans to fund consumption. Given that Afterpay offers its clients no interest or setup costs, it is not officially offering a financial service. Afterpay is paid a modest fee by the store, about 4% of the purchase price. Even if it is a modest sum, Afterpay can nevertheless generate a profit if it generates a significant number of sales. Afterpay earns late penalties from clients if payments are not received on time and is exposed to the risk of principle loss if customers fail on their loans, accounting for less than 15% of total income.
NEW BUSINESS MODEL-
To introduce the Afterpay business model, we first examine the company using Porter's five forces analysis methodology (Clifton & Sangeeta Bharadwaj- Badal 2018).
SUPPLIERS-
Since its start, the majority of Afterpay's revenue has derived from sales in online retailing businesses. This instalment method is highly appealing to retail purchasers because for a little commission charge, such as $1,000, it may join Afterpay and experience an increase in client sales. According to Afterpay's financial report H1FY17, fashion and home appliances were the two most important contributors to retail market payment volume, accounting for 16 percent and 21 percent, respectively. As a result, the retailing industries on which Afterpay mostly concentrates include fashion and home appliances.
NEW ENTRANTS-
The hurdles to entry for online commerce instalment payment systems are low; improvements in communications technology, social networking, and digital marketing have reduced substantial restrictions for businesses. Once a new entrant has access to distribution channels and the capacity to create networks, in this example through working with merchants, they may be able to achieve similar negotiating leverage as Afterpay (Clifton & Sangeeta Bharadwaj- Badal 2018).
Within this market share battle, the difference in commission charged to merchants would be the primary competitive factor, but it would undoubtedly have an influence on overall business success. Finally, competition may cause Afterpay's income...
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