z
2021T2 BUS302 - ENTREPRENEURSHIP Take-Home Final Examination Opens on Moodle now and closes at 4pm, Saturday 02 October. Associated documents = Mini Cases list from which you choose one (only) & the Evaluation rubric NB: LATE SUBMISSIONS will NOT BE ACCEPTED Task Critically analyse a startup entrepreneurial venture (from the list of Mini Cases provided) Format Report format is to be used with headings and sub-headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, MAXIMUM 1800 words. Assessment value: 40% Detailed Instructions Select ONE (only) Australian startup venture from the list of Australian Entrepreneurship Mini Cases provided then describe/critically analyse the chosen startup venture. Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories as studied in this course.. The following structure and detail are suggested (only sections 1-6 below contribute to your word count): Cover page {showing your full name, student ID) 1. Startup introduction • Brief introduction of the chosen startup venture to include what disruption the venture creates in what market. • What are the major product/service benefits, features and/or customer experience provided? • Who and where are the venture's targeted customers? • What customer wants, needs, problems or fears are the venture trying to address? 2. The process of new venture creation (of the chosen venture) …subtopics week3, 4 • How were the opportunities recognised, evaluated and exploited? • How did or might have design thinking, lean startup, prototype, minimum viable product (MVP) principle have been employed to create then evolve the original venture to what it is today? 3. Value proposition (of the chosen venture) • Critically evaluate the venture's value proposition. • Has it evolved over time from the original value proposition to a different one today? Why? • For sustainable business practice, will the present value proposition need to evolve? Why? If so, how? 4. Marketing the chosen venture …subtopic week5 Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the venture's development. 5. Financing the chosen venture …subtopic week6 From where did the venture seek finance at different stages of the venture's development? What type of finance (debtorequity) has been used by the venture? 6. Recommendations From your research, provide reasoned recommendation(s) of future direction for the entrepreneur and/or the chosen venture 7. References At least 12 references, including at least 5 cited academic references using Harvard format. Yes, citations of practical sources and supporting theory sources are necessary. Microsoft Word - 2021_BUS3ENT_Marking rubrics KOI BUS302 Entrepreneurship TAKE-HOME FINAL EXAM = Startup venture report (assessment value 40%) FAIL (0-49%) PASS (50-64%) CREDIT (65-74%) DISTINCTION HIGH DISTINCTION (75-84%) (85-100%) Discipline knowledge 30% Disciplinary knowledge is unclear. Does not use the language of the discipline in a sustained fashion and demonstrates no evidence of gaining new understanding. Disciplinary knowledge lacks clarity. Uses disciplinary language tentatively, shows an awareness of the issue presented and some evidence of gaining new understanding. Disciplinary knowledge is presented. Uses disciplinary language approaching competency, shows an awareness of the issue presented and demonstrates limited content understanding. Disciplinary knowledge is clearly presented. Uses disciplinary language competently, shows a proficient awareness of the relevant theories, issues, and demonstrates accuracy of understanding. Disciplinary knowledge is clearly presented. Uses disciplinary language authoritatively; shows critical understanding of the relevant theories, issue presented; demonstrates depth and accuracy of understanding. Analysis and Recommend- ations (Critical Thinking) 40% Analysis, evaluation and recommendations are very superficial and lacking in depth. Analysis, evaluation and recommendations have a number of gaps, and/or need further clarification. Analysis, evaluation and recommendations demonstrate strategic and critical thinking with minor gaps. Strategically and critically analyses and evaluates the opportunities, customers, products/services, industry situation, new venture creation process, business model and relevant entrepreneurial marketing/finance strategies, consequently, provide strategic and feasible recommendations for the venture, but analysis and evaluation needing development Strategically and critically analyses and evaluates the opportunities, customers, products/services, industry situation, new venture creation process, business model and relevant entrepreneurial marketing/finance strategies, consequently, provide strategic and feasible recommendations for the venture.. Study and learning skills 20% Failure to accomplish the task. Lack of ability to learn, select and evaluate the chosen venture, and to demonstrate relevant strategies and learning skills. Exhibits some ability to learn, select and evaluate the chosen venture. Demonstrates a basic use of strategies and learning skills. Exhibits an adequate ability to learn, select and evaluate the chosen venture. Demonstrates a number of strategies and learning skills with some gaps in the application. Exhibits a good ability to learn, select and evaluate the chosen venture and accomplish the task by applying a range of relevant strategies and learning skills. Exhibits an outstanding ability to learn, select and evaluate the chosen venture and accomplish the task by applying a wide range of relevant strategies and learning skills. Writing and Referencg 10% The work does not employ a structured approach to the task. The writing is unclear and poorly constructed. Shows unfamiliarity with, and inconsistent application of the conventions of academic referencing with inadequate sources. Attempts logical structure, sighting some evidence, without constructing a clear response to the task. Limited use of appropriate academic language, with a number of grammatical errors. Employs a basic academic referencing convention appropriate to the discipline with limited sources and/or a number of significant errors Report is somewhat logically structured using appropriate academic language, with appropriate use of evidence in addressing the task. Employs a basic academic referencing convention appropriate to the discipline. Includes an adequate number of sources. Several errors in referencing, grammar and/or punctuation. Report is logically structured, with some minor inconsistencies in cohesion and presentation of ideas, and /or grammar and spelling. Sustained use of supporting evidence with a clearly focus on the task. Employs an accurate academic referencing convention citing multiple sources, with some minor errors. Report is well structured, with fluent and cohesive presentation of ideas. Sophisticated academic language throughout, with excellent use of supporting evidence. Persuasively addresses the task, and employs a relevant approach. Employs an accurate academic referencing convention citing multiple sources.. COMMENTS: Australian Entrepreneurship Mini-Cases A brief overview of three recent dynamic start-ups participating in the Entrepreneurial Ecosystem in Australia: 1. Afterpay Melbourne, Victoria Credited to bringing “buy