3 ) A. Assuming that you are a proud Dog owner, what type of information search you would perform to find out about dog treats and why?
B. While buying doggie desert, what type of the buying decision you are making and explain why?2 )If you are the marketing manager at Ben & Jerry and want to Position the Ben & Jerry’s Doggie treat, which characteristic or bases you would use?
B. What was their targeting strategy and explain why?
4)A. Describe the strategic growth alternative Ben & Jerry chose to grow their business?
B. What did Unilever do to design the business portfolio?
C. Describe using terms discussed in class and in the textbook, which part of the marketing mix Ben & Jerry mainly focused
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