3 ) A. Assuming that you are a proud Dog owner, what type of information search you would perform to find out about dog treats and why? B. While buying doggie desert, what type of the buying decision...

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3 ) A. Assuming that you are a proud Dog owner, what type of information search you would perform to find out about dog treats and why?


B. While buying doggie desert, what type of the buying decision you are making and explain why?2 )If you are the marketing manager at Ben & Jerry and want to Position the Ben & Jerry’s Doggie treat, which characteristic or bases you would use?

B. What would be your positioning statement for Ben & Jerry’s Doggie treat?1)A. Explain market segmentation chosen by Ben & Jerry?

B. What was their targeting strategy and explain why?


4)A. Describe the strategic growth alternative Ben & Jerry chose to grow their business?


B. What did Unilever do to design the business portfolio?


C. Describe using terms discussed in class and in the textbook, which part of the marketing mix Ben & Jerry mainly focused



Answered Same DayJun 22, 2022

Answer To: 3 ) A. Assuming that you are a proud Dog owner, what type of information search you would perform to...

Komalavalli answered on Jun 23 2022
50 Votes
1)
A Mid-priced items, regular purchases, or purchases from a fairly recognizable brand receive little consideration. They need some engagement and maybe some
research.
When buyers make a quick choice, they think about their purchase for a while, but they may not go online to check for testimonies and reviews. Instead, they may weigh the memory of their product and make judgments based on logical deductions.
B
Spending on pets in the United States is expected to reach $99 billion by 2020, as more individuals acquire dogs during the corona virus epidemic and earn more money working from home with their canine friends. As a consequence, Ben & Jerry's Doggie Desserts may appeal to a wide spectrum of pet-loving consumers searching for innovative ways to treat their pets. While dog-friendly ice cream isn't a novel idea, Ben & Jerry's status as a frozen food behemoth may help it thrive as more people can buy it.
2.
A.
Just as you enjoy a liter of your favorite Ben & Jerry's Ice Cream flavor, your pups will appreciate Ben & Jerry's Doggie Desserts frozen dog treats. However, like with any new treat or treat, it is better to introduce them to your dog gradually and gently. We've compiled the following tips and tactics to ensure that your dog enjoys the delicious flavor of Pontch's Mix and Rosie's Batch Doggie Desserts.
B.I would target the customer base of pet lovers and those who having dog as a pet at their home with in this I would target different income group.
3.
A
Pets age:
Dogs need a variety of nutrients in varying amounts throughout their lives. A puppy's...
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