Southern ross Business School MKT00720 – Marketing Session 2, 2018 Assignment 1: Case Study Analysis Core Information: Due: Due by 11.00pm AEST, Sunday 5th August 2018 Weighting:30% Individual/Group:...

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Southern ross Business School
MKT00720 – Marketing
Session 2, 2018
Assignment 1: Case Study Analysis
Core Information:
Due:             Due by 11.00pm AEST, Sunday 5th August 2018
Weighting:    30%
Individual/Group:     Individual Assignment
Word limit:    No more than 1500 words (plus or minus 10%). Assignments that exceed 2000 words will be refe
ed back to the author for revision and penalties for late submission will be applied until the assignment has been resubmitted within the specified word limit.
Aim: The primary aim of this assignment is to explore your capacity to analyse the marketing strategies and marketing processes of real organisations and determine their effectiveness. It also aims to determine your ability to analyse such practical matters using early concepts (such as marketing intelligence, market segmentation and target marketing to name a few examples) covered in the formative weeks of the unit.
Core Task:
Basing your arguments on the academic literature that you have studied in the first four topics of this unit, write a report on the ways two different organisations have been able to compete in their markets. Your report should discuss the following points about each of the two organisations:
1.    Evidence that the organisation has a gain a competitive advantage from their marketing processes.
2.    Theoretical analysis of the reasons for the achievement of this advantage.
Your discussion is to be based on two suitable published case studies. This means case studies published in the academic literature – for example, the series of case studies in a textbook, or published in journals etc. Case studies and short articles in newspapers, magazines, website opinion pages and the like are definitely not acceptable, although such materials may be used to supplement the published case study and your analysis. All sources must be properly referenced. If in any doubt about the suitability of a case study, seek an early ruling from your local lecture
tutor.
This is a substantial piece of scholarly work and will require extensive engagement with both unit theory and at least two detailed case studies.
Process:
1. Choose your two cases. They all need to be published cases in academic sources (e.g. textbooks, journal articles). It is obviously important that each case represents an instance of a company achieving a clear success in terms of their marketing function.
2. Analyse and locate evidence. Begin to analyse each case in terms of the two questions – particularly question one listed previous. It is vital that you respond to both questions, but the evidence successful marketing practice is more likely to be in the case material itself. It is in this part of the process that you might
ing in supplemental material from company documents/websites, media analysis and so on. Be sure to reference all sources properly. You need to try and show clear and where possible objective evidence of sustained competitive advantage.
3. Analyse and explain. You need to move from the presentation of evidence to explaining how the company/organisation was able to achieve its success through its strategies. This part of the assignment requires you to consider any aspect of the marketing strategy process and/or any aspect of the organisations’ marketing-based strategising that you think has enabled them to sustain their competitive advantage. You will need to show that you understand relevant theories and concepts from the course and that you can apply them to an analysis and assessment of different companies’ marketing actions and performance. Consider using relevant models and theoretical perspectives to make your analysis. For example, you might find that one successful organisation has executed its marketing strategy by applying Ansoff’s Matrix in a disciplined manner, whereas another successful organisation has executed a successful marketing strategy by consistently exploiting some interesting form of customer segmentation. You may find an opportunity to critique various concepts and theoretical positions through seeing how they apply or don’t apply to your case organisations. Evidence that you understand and can use tools discussed in the early topics of the unit will add value.
4. Write up. On completing your analysis, you obviously need to write it up. You should respond to this task in report format, with headings and subheadings used to help readers understand the structure of your paper. A possible structure might be:
a. An introduction which both sets up the task and the rest of the paper, and introduces the core concepts that the task is designed to deal with. You might also take this chance to scope the work – for example the time frame that will be used to assess the marketing success for the case organisations.
. Description of the two cases. Describe each case, each organisation and the sources of your information.
c. Evidence of Marketing-related success (leading through to a competitive advantage for the firm). Marshal all the evidence that you can that you think reveals that each organisation has well and truly found success in the marketing realm.
d. Analysis and Explanation. Provide a detailed analysis of how each organisation achieved its success in marketing terms.
e. Conclusion. Summarise the key points and what can be learnt from the overall analysis.
5. Submission. Once you have completed the report and are satisfied that you have done your best, submit it via Turnitin on Blackboard. Submission needs to be made before 11.00pm on Sunday 5th August 2018. Please be reminded of the plagiarism rules which apply.
The marking criteria for the assignment are on the next page. They are published to give you detailed guidelines about the way in which your mark will be calculated. Please read them carefully. Note that they are a guide, not a definitive formula for allocating marks. No set of criteria can accurately describe every possible assignment and so your final mark will reflect the application of academic judgement by your marker to your whole assignment.
MKT00720 – Marketing (Session 2, 2018)
Assignment 1: Case Study Analysis Marking Criteria
    
    Ratings and Comments According to Criteria
    Mark
    Introduction
    Properly describes the task and sets up the report content that follows:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_| NA
Introduces the core concepts
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Outlines the parameters and scope that will be used in the assignment
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Further Comments as necessary
    
10
    Case Selection and Description
    Selection of two appropriate cases from appropriate sources
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Each case is properly described to enable the reader to understand them and their context:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
    
15
    Evidence of Sustained Competitive Advantage
    Is able to show clear evidence of marketing success/excellence for each case
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
The evidence is sufficiently detailed and objective
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Further Comments as necessary
    
20
    Analysis and Explanation
    Provides a plausible explanation for the sustained marketing success of each case organisation:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Makes appropriate use of theories, models and concepts from the course to explain competitive success:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Shows a good understanding of theory and concepts and an ability to apply them to real case situations
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Shows capacity to make use of analytical tools to aid assessment of marketing-related strategy
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Further Comments as necessary
    
35
    Conclusions:
    Draws sensible conclusions based on the analysis and discussion:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Conclusions reveal key learning to be taken from the analysis
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Further Comments as necessary:
    
10
    Technical and Professionalism Aspects of the Report
    In-text citations and proper referencing (note: an absence of in-text citations and referencing may lead to penalties beyond the marks allocated for this criteria point):
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Appropriate sources used and referenced:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Presented in well-thought out, consistent, readable form/appropriate length:
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Style, spelling, grammar and syntax
Excellent |_| Very Good |_| Good |_| Satisfactory |_| Needs Development |_| Poor |_|
Further Comments as necessary
    
10
    Total: The paper is marked out of and then adjusted to conform to the 30% loading for the course
    
    Summary Comments as Necessary:
School extension policy
Students wanting an extension must make a request at least 24 hours before the assessment item is due and the request must be received in writing by the unit assessor or designated academic.
Extensions within 24 hours of submission or following the submission deadline will not be granted (unless supported by a doctor’s certificate or where there are exceptional circumstances – this will be at unit assessor’s discretion and will be considered on a case by case basis). Extensions will be for a maximum of 48 hours (longer extensions
Answered Same DaySep 28, 2020MKT00720Southern Cross University

Solution

Shanaaya answered on Oct 02 2020
54 Votes
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Introduction
In this case study, we would be considering the company of Samsun versus Apple & would be deeply evaluating the marketing strategy. Apple Inc. (AAPL) is considered to be number 1 company as per its book value and is earning a great reputation and gainful profitability as per the latest surveys (West, 2015). Evidently, even then, Apple's share price has so far able to trade progressively making an earn of the $200 billion advantage. The company Apple is the trusted
and and the leading next which has allowed capturing the greater market capitalizations which can be seen with respect to the other
ands.
The other company which would be discussed would be the Samsung which is the trusted
and and exists from South Korea. The company Samsung is labeled as an aggressive
and which has been able to capture on account of its galaxy filament dwarfing and is able to make a success story for its products. It has also been seen that the Samsung
and is solely and wholly responsible for constituting an estimated of the 1/6 nation’s gross domestic product. The company Samsung has also been able to capture the few and related market. Even the conglomerates have its major shares and the related subsidiaries which have been able to capture the colossal life insurance and also parallel developed a construction or the other type of the shipbuilding businesses. It has been considered to be the biggest moneymaker with respect to the globe
Determination of the two cases
For the need evaluation of the marketing strategies related to the Apple and Samsung which has made largest manufactures of the Smart phones devices globally.
It is evident that both the companies have ruled over the world, with their marketing strategies and have allowed to progressively launching their smart phones. they have attained a loyal customer base and have integrated the launch of various smart phones. It is also necessary to know that the previously the
and Nokia & the Motorola were ruling the world and have captured the major customer base, with their marketing strategies. Apple with its launch of the iPhone series has been able to capture the major market during the year 2007. As soon, it was launch in the market it resulted in the capturing the major market, as it was unique handset having innovative in-built touch. Also, still the company has been able to capture the major market with the Smartphone techniques and have an integration of the unique marketing concept. Similarly, the company Samsung has also allowed integration of the Samsung Galaxy which was launched during 2013, which has captured the major market, It came as a threat to the Apple iPhone, as the Samsung Galaxy series was a Xerox copy of their phone and was coming with more advanced features in the competitive pricing,
Both the companies engaged in the heavy marketing and advertisements. Samsung has the...
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