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700001 Marketing Principles © Western Sydney University International College 2022.1 1 ASSESSMENT TASK #1 INDIVIDUAL ASSIGNMENT - PART B ESSAY Essay Topic Is marketing practice concerned with satisfying customer needs and wants? Discuss. A minimum of four (4) academic/scholarly references is required for a pass grade. The information may come from either electronic journal articles or e-books. Use WSU Library to find your information. Should you wish to be considered for higher grades, evidence of additional reading is required. The research you have used will be well integrated into the essay with the resources clearly acknowledged (in-text citations) and listed in the Reference List using WSU Harvard Style Referencing. The criteria contained in the assessment marking guide (below) provides further guidelines for the completion of this assessment. Furthermore, you were provided with one-on-one feedback during your Week 4 Tutorial class on your Part A submission. It is expected that you use this feedback in the preparation and presentation of your essay. Details Due date: Week 6 Length: 1,250 words Weighting: 20% Learning outcomes assessed: 1, 2, 5 Submission: Via MOODLE Suggestions Go through the essay writing process by analysing the question, brainstorming, research and reading, note taking and organising your information. Your efforts in completing Part A will contribute significantly to this exercise. Then write an essay plan, draft, and re-draft, write your essay, and then proofread your final draft. Read and understand the marking criteria. Seek advice from your tutor when necessary. Furthermore, WSU LIBRARY website (Study Smart Zone) has a multitude of services to help you with the completion of assessment tasks. In addition, WSUIC provides literacy support for all students. A list of these support classes can be found by contacting Student Support Services. 700001 Marketing Principles © Western Sydney University International College 2022.1 2 Part B marking guide Fail Pass Credit Distinction High Distinction Essay structure • Essay does not have a clear introduction, body and/or conclusion And/or • Essay may have poorly structured paragraphs making the document difficult to read Essay includes: • An introduction with an attempt at a thesis statement and main arguments • Body paragraphs with a single topic and evidence • A conclusion with a summary of the main arguments and a restatement of the thesis Essay includes: • An introduction with general statements, a clear thesis, and an outline of main arguments • Body paragraphs with an attempt at a topic sentence, superficial analysis of the evidence • A conclusion with a summary of the main arguments, and a restatement of the thesis Essay includes: • An introduction with general statements, a clear thesis, and an outline of main arguments • Body paragraphs with topic sentence that articulates the main argument to be developed, some analysis of evidence • A conclusion with a summary of the main arguments, a restatement of the thesis, and a final comment on the topic Essay includes: • An introduction with general statements relevant to the topic, a thesis which asserts a valid response to the question and main arguments that support the thesis • Body paragraphs with topic sentence that articulates the main argument to be developed, in-depth analysis of evidence • A conclusion with a summary of the main arguments, a restatement of the thesis, and an analytical final comment on the topic 0–7 7.5–9 9.5–10.5 11–12.5 13–15 Feedback: 700001 Marketing Principles © Western Sydney University International College 2022.1 3 Fail Pass Credit Distinction High Distinction Understanding of topic Essay does not demonstrate an understanding of topic as the response to the question is confused or irrelevant. Student has misinterpreted the question Discussion and evidence provided are relevant to the essay question. However, the discussion and evidence are limited and/or descriptive demonstrating a basic understanding of the topic Discussion and evidence provided are relevant to the essay question. There is an attempt to provide a discussion of some of the key issues on the topic and an adequate attempt at integrating relevant evidence Discussion and evidence provided are relevant to the essay question. Discussion highlights some of the key issues on the topic. Evidence used is relevant Discussion and evidence provided are relevant to the essay question. Discussion highlights a few key issues on the topic. Evidence used is both highly relevant and interesting 0–14.5 15–18.5 19–22 22.5–25 25.5–30 Feedback: Critical analysis There is no analysis of the alternative views on the essay topic (few references and/or limited analysis of research findings) Highly descriptive essay There is an attempt to investigate and evaluate relevant views/approaches to the essay topic with an attempt to develop a considered opinion Moving beyond basic descriptive discussion with an attempt to analyse findings The relevant views/approaches on the research topic have been investigated. There is some evaluation of relevant research with an attempt to develop an overall opinion Evaluative discussion The relevant views/approaches on the research topic have been investigated. There is thorough evaluation of relevant research with a clear overall opinion High standard of critical analysis of topic, based on research findings The relevant views/approaches on the research topic have been investigated. There is in- depth and critical evaluation of relevant research with a clear overall opinion 0–9.5 10–12.5 13–14.5 15–16.5 17–20 700001 Marketing Principles © Western Sydney University International College 2022.1 4 Fail Pass Credit Distinction High Distinction Feedback: Expression Poor or no proofreading and editing evident. Essay has many spelling, grammar, and punctuation errors. Difficult to read and/or understand Essay demonstrates an attempt at proofreading and editing. There are some spelling, grammar, and punctuation errors. Attempts to use formal academic language Essay demonstrates editing and proofreading. There are few spelling, grammar, and punctuation errors. Formal academic language used throughout Essay demonstrates editing and proofreading. There are minimal spelling, grammar, and punctuation errors. Formal academic language used throughout Essay demonstrates editing and proofreading. There are no spelling, grammar, or punctuation errors. Formal academic language used throughout 0–4.5 5–6 6.5–7 7.5–8 8.5–10 Feedback: Research (references must appear in reference list AND be cited in paper) Essay: • Has less than 4 appropriate resources (according to assignment guidelines) Essay includes: • 4 appropriate resources, (according to assignment guidelines) Essay includes: • 5 appropriate resources, including (according to assignment guidelines) Essay includes: • 6 appropriate resources, including (according to assignment guidelines) Essay includes: • 7 or more appropriate resources (according to assignment guidelines) 7 7.5-9 9.5-10.5 11-12.5 13-15 700001 Marketing Principles © Western Sydney University International College 2022.1 5 Fail Pass Credit Distinction High Distinction Feedback: Referencing • Does not acknowledge all the research used (may be missing in-text citations or have an incomplete reference list) NOTE: there are no partial marks here — you will score ZERO if you miss one or more references in your reference list or do not acknowledge your sources of information in the body of the essay. • Acknowledgement of all research used through in-text citations and an accurate reference list. • The Harvard style is adequate • Acknowledgement of all research used through in-text citations and an accurate reference list • The Harvard style is good • Acknowledgement of all research used through in-text citations and an accurate reference list • The Harvard style is near- perfect • Acknowledgement of all research used through in-text citations and an accurate reference list • The Harvard style is perfect 0 5 6–7.5 8–9 10 Feedback: Mark / 100