A few years ago, a blogger named Jeff Javis repeatedly complained about his Dell brand laptop computer. His repeated slamming of Dell’became a case study in how one man’s website could shred a...

A few years ago, a blogger named Jeff Javis

repeatedly complained about his Dell brand laptop computer. His

repeated slamming of Dell’became a case study in how one man’s website

could shred a corporate reputation. So what did Dell do? It Launched a

Web site called Ideastorm. (www.ideastorm.com), which allows customers

to offer suggestions about how to improve Dell products and services.The

questions to answer: Since Chapter 2 discusses consumer research, what

other techniques might Dell employ in order to find out what types of

laptops and desktop computer systems consumers (including business

users) want?Also need to discuss: :1. Trends in secondary dataDescribe changes that will be required to market strataegy based on data. 2.3. Compare the shifts in behavior and its impact on overall market strategy.