a) Prepare a marketing strategy planning for a business b) Identify the resources needed to implement a marketing strategy planning c) Develop appropriate strategies to implement a marketing strategy...

a) Prepare a marketing strategy planning for a business

b) Identify the resources needed to implement a marketing strategy planning

c) Develop appropriate strategies to implement a marketing strategy planning
d) Successfully implement a marketing strategy planning for a business

e) Identify appropriate control methods for marketing strategy  planning

f) Use appropriate methods to evaluate a marketing strategy planning Submission date  End of Week 10. A daily penalty of 5% will be applied to late assignments.
Assessment Brief

Students will be required to write a report on a marketing planning of a pub of your choice.

Total Marks 100 marks. Weightings 25% of the total assessment
Assessment Description:

Students will be required to write a report of the following

Task: The Australian traditional pub has come a long way from simply being an after-work watering hole. The pub scene is currently enjoying a renaissance, with many licensees (pub owners) taking the best of yesteryear’s blue collar aesthetic and repackaging it for today’s cultured middle class.
You are to observe and prepare a marketing plan of any pub of your choice in Sydney. You should investigate what makes a pub great, customers happy and more importantly ensure that they want to come back. Is it the great selection of drinks, atmosphere, food, trivia competition or karaoke?

You should write the marketing plan of your chosen pub with an assessment of the Australian pub and drinking environment; marketing plan objectives; a situation analysis; a Marketing Mix outline and implementation plan.
1