A recent phenomenon is “showrooming”: when customers go to a physical store and check out a product, but then go home and order it online, even if they took up the time of the employees in the...


A recent phenomenon is “showrooming”: when customers go to a physical store and check out a product, but then go home and order it online, even if they took up the time of the employees in the physical store. Perhaps women are less likely to engage in this behavior because they (sorry for the stereotyping) connect more emotionally with the employees. Using the PewShop data, create a crosstab comparing men and women on the recoded purchase variable. Once you have your crosstab, describe your results.



May 04, 2022
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