(Abeta) This assessment is a group work, my pat to do is 2 and 6.I also attached the assessment brief, reading list, and the fest boohoo assessment in because you will need it for the group assessment.800 word count not more then thatplease, just a little bit of introduction. UK standard continue with
BOOHOO CLOTHING’S- MARKETING PLAN
Faculty of Arts, Business & Social Sciences – Assessment Brief for Students – 2020 / 21 Module code and title 5MK006 Marketing Planning Module leader Dr Mohammad Mahdi Diet First attempt Assessment type Assessment 2 - Group Report: Marketing Planning of a Product Submission date 12th May 2021 by 2pm (Not adhering to the stated date and time will be subject to University Late Submission & Extension Policy and Procedure) Submission method Electronic Copy via Canvas. Each group member must upload the same report to Canvas. (Please upload MS Word Document type .doc or .docx only) Assessment limits No more than: 3,000 words, excluding appendices and references Assessment weighting 60% Assessment brief (if appropriate, please refer to module assessment briefing document) In small groups of up to 4 students each you need to decide among yourselves which of the new market segments that each of the group members arrived at in their individual reports should be the group’s choice for the marketing plan. As a marketing team, you have been asked by the management of the chosen business organisation to prepare a marketing plan for your new segment and clearly describe the product that will interest the customers of the new segment. If a new product is also to be developed for the new segment, you should ensure that your business organisation have the needed resources to cater for it. Your report should contain sufficient evidence from secondary sources you believe to be appropriate to support your marketing plan. All points and assumptions should clearly be justified in your marketing plan. Group Report Structure You are strongly advised to follow the report structure below: You should use Arial 12-point and double line spacing Front Page This should contain the following information: module code & title, the name of your chosen company, student numbers of the group members and the word count. Second Page This should be the Table of Contents page. Executive Summary (on a new page) The Executive Summary (200 words maximum but will not be part of the 3000 words count), is normally written after all sections of the report have been completed and includes the essential details of the report, such as: · Highlight of main points · Major findings · Main conclusion points Introduction (on a new page) This will be about a paragraph to act as a brief introduction of your chosen company. Any further detailed information on the company should be appended. Fifth Page: Section 1 - Mission, Aims & Objectives (on a new page) · Organisation’s mission statement (From your company’s published information) · Organisation’s aims/objectives (From your company’s published information) · Marketing mission statement (You develop this) (Note: a marketing mission statement is a subset of the corporate mission statement in which the focus will be on the underlying marketing needs, customer benefits and customer satisfaction. That is, you need to state the benefits of your product offering, to whom the product is targeted, and at what price. For example, Volvo attempts to sell the benefit of road safety to safety-minded parents at a price premium. So, for this you need to read the corporate mission statement of the company you will do the marketing plan for). Section 2 - Situation Analysis (on a new page) · Use your individual report(s) and any new information to provide an overview of the internal and external analysis and append SWOT/TOWS matrix and PEST factors that previously developed. Section 3 - Market Analysis (new page) · An overview of consumer demographics (append any detailed statistical information) · An overview of market share & trends (append any detailed statistical information) Section 4 - Marketing Strategies (new page) · List (bullet points) Marketing, Financial and Societal objectives (3-4 objectives for each) · Profile the core target markets · Explain basis for competing · Suggest desired positioning strategy Section 5 - Marketing mix (new page) · Product · Price · Place · People, physical evidence and process Section 6 - Promotional and Communication plan (new page) · Advertising · Sales promotion · Online and digital marketing · Other promotions Section 7 – Planning Budgets and Forecasts (new page) · Plan sales forecasts · Plan projected profit and loss statement Section 8 - Implementation, Monitoring and Control (new page) · Explain the implementation of your plan · Explain how you would plan for monitoring sales and other activities · Explain marketing control types relevant to your plan References (Not included in the word count) Use marketing textbooks and academic journal articles as sourced materials. You must use the Harvard Citation and Referencing System. The Learning Centres of the University of Wolverhampton have produced a document called Harvard Referencing Guide which contains useful information supported by clear examples on how to cite and reference sources using the Harvard System. You can find this by following the link at: www.wlv.ac.uk/lib or see Module Resources folder for a copy of it. Appendices (Not part of the word count and no more than 10 sides of A4) This will include: · SWOT & PEST details · Background data & information · Market research findings and other relevant information · Append information you see as relevant to your report and part of your secondary research. Assessment Criteria (The actual assessment components for this assignment) Criteria Weighting (If applicable) Relevancy and outcomes of the methods and techniques used for analysing the marketing environments including the appropriateness of the proposed segmentation, targeting and positioning within the marketing plan for the success of the chosen brand/product. The appropriateness of the planned integrated marketing mix tools to the development of the chosen brand/product. The extent of addressing all sections of the marketing plan including controls and budgets Communicate effectively: report writing skill, including report presentation Pass mark Undergraduate 40% Performance descriptors in use; · University of Wolverhampton Yes · Professional or Statutory Body Yes · Module specific Yes · Other (specify below) No Return of assessments (Instructions for return / collection of assessments) 4 weeks from the submission date Marks and feedback sheets will be provided electronically This assessment is testing Module Learning outcomes Tick if tested here LO1 Demonstrate an understanding of what is involved in Marketing Planning across a wide range of businesses customers and the required knowledge about the market environment, customers and competitors. LO2 Demonstrate the ability to research data and information sources appropriate for a specific marketing situation LO3 Discuss the roles of the various stages of marketing planning process and their inter-links leading to the creation of an effective written marketing plan. LO4 Develop appropriate plans of monitoring, implementation and control system for a marketing plan including identifying the required success measurements. Additional information for students The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx Your module guide and course handbook contain additional and important information regarding; · The required referencing style for your assignment.* Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module. · Submission of your work · Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook · Extensions on submission dates * · Additional support * · Academic conduct with regards to cheating, collusion or plagiarism * · Links to appropriate sources of relevant information * * Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk. Always keep a copy of your work and a file of working papers The requirement to keep a file of working papers is important. There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission