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ABS106 Business Model Analysis Assignment #2 Business Model Canvas Analysis KEY INFORMATION Due date Refer to the Learning Management System Weighting 40% Relevant chapters 1 → 7 Assessment format Report (.doc/.docx) Length 1,500 words (10% allowable either way, does not include title page, table of contents, appendix and references) Specific requirements » Use a minimum of 5 references including chapter resources, academic journals, papers, books sourced from the university library or other academic resources. » Use either Times New Roman (12 pt), Arial (11 pt), Calibri (11 pt) » Set page margins to 2.54 cm » Double-space text including headings » Include page number on every page » Use APA 7th Style Guide LEARNING OUTCOMES On completion of this assessment, students will be able to: a. Define and articulate the core components of the business model b. Analyse and evaluate the various business model components for business success BRIEF Develop a new business concept or set of operational activities (1,500 words) for your selected organisation and generate a new business model canvas. https://library.torrens.edu.au/ld.php?content_id=49180373 Page 2 of 4 ABS106_1121V2 ASSIGNMENT INSTRUCTIONS For this assignment, you will develop a new business concept or set of operational activities for the organisation you selected for your first assignment. You will include in your report a written summary for each Business Module Canvas element for your new business concept or activities and generate a new graphical representation. You should begin by reviewing your SWOT analysis you completed for your first assignment. What strengths or opportunities might you take advantage of? What are some weaknesses and threats you could address or mitigate? Use this information as a starting point to develop a creative idea that sets in line with the practical aspects of the business's existing canvas but also aims to build up its bottom line. For your report, you will describe the new concept and how it affects elements of the business model canvas including links and interactions and address the following sections: 1. Introduction Paragraph a. Provide a brief introduction of your organisation and new concept. 2. SWOT Analysis a. Summarise your SWOT analysis and what key points you will use for your new business model canvas. 3. New Concept a. Identify and describe the new business concept or set of operational activities based on your SWOT analysis. You should be highly aware of the practicality and feasibility of your concept and anticipate the implementation issues, costs and wider benefits to your business. Also, no idea is perfect. You should discuss the risks or concerns associated with your idea. 4. Business Model Canvas Components a. Describe each of the Business Model Canvas components that are affected by your new concept or activities. There is no need to repeat what has been described in your first paper. b. Explain how your new idea will affect and change the various aspects of the business model canvas. c. Your descriptions should be based on secondary research sources. You should also extend your understanding of the theories, findings, and concepts included in your chapter readings. 5. Business Model Canvas a. Design a graphical representation of your Business Model Canvas. b. There are a variety of online Business Model Canvas templates you can use, such as: i. Canvanizer ii. Smartsheet Business Model Canvas template iii. Business Model Analyst Business Model Canvas template 6. Implementation Considerations a. Explain any implementation considerations that will be needed for your new concept or activities. https://canvanizer.com/new/business-model-canvas https://www.smartsheet.com/business-model-canvas-templates https://businessmodelanalyst.com/downloads/business-model-canvas-word-template/ Page 3 of 4 ABS106_1121V2 b. How will you promote and market your idea to the organisation? c. What will your organisation be most concerned about? How will you address their concerns? d. How will you address the real-world costs of implementing your idea? 7. Conclusion Paragraph a. Summarise the key points of your analysis report. SUGGESTED STRUCTURE Your assignment may be structured in any what that best presents your research and thinking. However, the following suggested structure can be used as a guide. 1. Cover or Title Page 2. Introduction 3. SWOT Review 4. Business Model Canvas Components Affected 5. Business Model Canvas Graphic 6. Implementation Considerations 7. Conclusion Paragraph 8. References (List all sources in APA style) 9. Appendix, if required. CONSIDERATIONS » If you are having trouble with developing your new idea or explaining the business model components, your academic/instructor should be your first source for assistance. » Have you included all relevant elements of the Business Model Canvas for your new proposal? Don't forget to also include a graphical representation for clarity. » Have you provided sufficient evidence and examples to support your reasoning? » Have you demonstrated the ability to integrate relevant findings, concepts, or theories in your assignment? » Have you used a wide variety of sources? Consider using both academic and industry sources. » Does your assignment flow logically and sequentially? Are the different components of the Business Model Canvas discussed in a sensible order? » Have you met all specific formatting requirements? Does your assignment meet minimum length and APA referencing requirements? Page 4 of 4 ABS106_1121V2 ASSIGNMENT RUBRIC CRITERIA HIGH DISTINCTION: 85%+ DISTINCTION: 75-84% CREDIT: 65-74% PASS: 50-64% FAIL: < 50%="" critical="" analysis="" and="" evaluation="" (20%)="" outstanding="" overview="" of="" the="" context="" and="" findings="" substantiating="" the="" need="" for="" a="" new="" bmc="" with="" highly="" relevant="" and="" appropriate="" synthesis="" of="" key="" opportunities.="" revised="" bmc="" graphic="" included.="" excellent="" overview="" of="" the="" context="" and="" findings="" substantiating="" the="" need="" for="" a="" new="" bmc="" with="" highly="" appropriate="" opportunities,="" identified.="" revised="" bmc="" graphic="" included.="" very="" good="" overview="" of="" the="" context="" and="" findings="" substantiating="" the="" need="" for="" a="" new="" bmc="" with="" some="" relevant="" key="" opportunities="" identified.="" revised="" bmc="" graphic="" included.="" basic="" overview="" of="" the="" context="" and="" findings="" substantiating="" the="" need="" for="" a="" new="" bmc="" with="" some="" key="" opportunities="" identified.="" revised="" bmc="" graphic="" included.="" incomplete="" overview="" of="" the="" context="" and="" findings="" substantiating="" the="" need="" for="" a="" new="" bmc="" with="" no="" key="" opportunities="" identified.="" revised="" bmc="" graphic="" missing.="" originality="" and="" design="" (20%)="" outstanding="" proposal,="" which="" is="" holistic="" and="" original="" by="" design.="" addressing="" specifically="" the="" bmc="" outcomes="" of="" the="" past="" task="" and="" nuanced="" inclusion="" of="" feedback="" loops="" and="" pivots="" used="" to="" develop="" a="" business="" model.="" highly="" original="" concept="" generated="" which="" allows="" for="" developed="" reflection="" and="" exploration="" of="" business="" model="" and="" relevance="" to="" issues="" addresses="" previously="" and="" incorporating="" pivots="" and="" loops.="" unique="" concept="" proposed="" which="" allows="" for="" an="" appropriate="" level="" of="" reflection="" of="" the="" business="" model="" outlined="" and="" bmc="" outcomes="" from="" a="" past="" assignment.="" concept="" proposal="" is="" developing="" in="" terms="" of="" creativity="" and="" innovation:="" further="" reflection="" could="" have="" boosted="" relevancy="" to="" market="" and="" model="" outcomes="" previously="" outlined.="" concept="" is="" poorly="" linked="" to="" outcomes="" outlined,="" doesn't="" further="" discussion="" using="" pivots="" or="" feedback="" loops.="" analysis="" and="" evaluation="" (20%)="" outstanding="" consideration="" across="" the="" entire="" bmc="" on="" the="" links="" between="" key="" activities="" and="" various="" bmc="" elements.="" concept="" is="" integrated="" and="" holistic="" in="" impact="" across="" all="" stated="" activities="" and="" discussed="" closely="" for="" integration.="" strong="" and="" considered="" reflection="" on="" the="" links="" between="" business="" model="" activities="" and="" bmc="" elements.="" concept="" is="" integrated="" and="" holistic="" in="" impact="" across="" activities.="" solid="" connections="" between="" bmc="" elements="" and="" concept="" proposed,="" which="" conveys="" a="" sense="" of="" integrated="" business="" activities.="" discussions="" and="" connections="" between="" bmc="" elements="" are="" weak="" or="" requires="" further="" support="" to="" get="" a="" sense="" of="" integrated="" business="" activities.="" missing="" links="" between="" bmc="" concepts="" and="" elements.="" relevance="" and="" implementation="" (20%)="" excellent="" consideration="" and="" anticipation="" of="" potential="" implementation="" challenges.="" highly="" relevant="" and="" professional="" in="" scope.="" highly="" relevancy="" of="" real-world="" challenges="" identified.="" these="" are="" considered="" and="" demonstrate="" solid="" anticipation="" of="" potential="" implementation="" challenges.="" some="" relevant="" considerations="" articulated="" with="" good="" sense="" of="" challenges="" facing="" market="" implementation.="" relevancy="" of="" concept="" developing.="" paper="" does="" not="" demonstrate="" practicality="" around="" some="" challenges="" of="" implementation.="" suggestions="" and="" proposals="" lacking="" in="" real-world="" relevancy.="" missing="" implementation="" considerations.="" presentation,="" structure="" and="" professionalism="" (10%)="" written="" with="" clear="" and="" concise="" expression="" and="" confidence="" of="" language="" with="" high="" regard="" for="" a="" professional="" audience.="" highly="" consistent="" and="" accurate="" grammar="" and="" spelling.="" outstanding="" presentation="" and="" structure.="" written="" with="" clear="" expression="" and="" confidence="" of="" language="" with="" regard="" to="" a="" professional="" audience.="" highly="" consistent="" and="" accurate="" grammar="" and="" spelling.="" excellent="" presentation="" and="" structure.="" written="" with="" expression="" and="" confidence="" of="" language="" with="" regard="" to="" a="" professional="" audience.="" mostly="" accurate="" grammar="" and="" spelling.="" good="" presentation="" and="" structure.="" written="" with="" a="" basic="" expression="" of="" language.="" some="" grammar="" and="" spelling="" accuracy.="" presentation="" and="" structure="" need="" development.="" written="" with="" unclear="" expression="" of="" language.="" requires="" additional="" support="" for="" grammar,="" spelling,="" presentation="" and="" structure.="" accuracy="" of="" sourcing,="" citation,="" and="" referencing="" (10%)="" includes="" skilful="" use="" of="" high="" quality,="" credible,="" and="" relevant="" sources="" and="" highly="" accurate="" citations="" and="" referencing="" with="" no="" errors.="" includes="" consistent="" use="" of="" quality,="" credible,="" and="" relevant="" sources="" and="" accurate="" citations="" and="" referencing="" with="" no="" errors.="" includes="" use="" of="" credible="" and/or="" relevant="" sources="" and="" mostly="" accurate="" citations="" and="" references="" with="" minimal="" errors.="" includes="" an="" attempt="" of="" credible="" and/or="" relevant="" sources="" and="" citations="" and="" references="" with="" few="" errors.="" includes="" an="" attempt="" to="" use="" sources="" and="" developing="" citation="" and="" referencing="" ability.="" key="" information="" learning="" outcomes="" brief="" assignment="" instructions="" suggested="" structure="" considerations="" assignment="" rubric="" distinction:="" high="" distinction:="" 85%+="" fail:="">< 50% pass: 50-64% credit: 65-74% 75-84% criteria 50%="" pass:="" 50-64%="" credit:="" 65-74%="" 75-84%="">