Add the following components to the attached proposal in mininum of 600 words: · Recommend appropriate pricing and nonpricing strategies for your new or existing good or service based on the projected...

Business Proposal
Running head: BUSINESS PROPOSAL 1
BUSINESS PROPOSAL 2
Abstract
This business proposal will examine existing vital security alarm Service Company. ASG
security prides ourselves in doing the most we can for our clients, rather than the lease we can
get away with them. I will examine elasticity of demand, and the market structure for services
and goods. In this paper I will rationale increase in revenue, determine the profit maximizing
quantity. I will also explore ways to create barrier to entry and minimize cost for specific
products.
BUSINESS PROPOSAL 3
Business Proposal
In this world we buy, sell, and exchange a wide range of products and from diverse
markets extending entirely over the countries. In this business proposal, I have chosen to select
service for an existing business. The existing business I planned to manage and develop is ASG
security. ASG security is 9
th
largest security company in the world, striding to exceed excellence
in customer service in the electronic security industry.
The assumptions in elasticity of demand in the electronic security industry are
consistently accurate. Sales managers and representatives have the options to decrease and
increase specific installment prices in demand to close or save security alarm sales. Security
alarm services typically involve home invasions or the prevention any potential home break in.
The alarm service offers security protection, as reps sell home security they have capability to
decrease install prices with the rise in monthly rates and alarm product sales increase with the
drop in monthly rates. ASG security is characterized in a market structure of oligopoly; there are
several large sellers who have some control over electronic security industry prices, such as ADT
security services, Brink’s home security, and Protection One.
BUSINESS PROPOSAL 4
Increase Revenue
The plan to increase revenue will be executed by progressing home security alarm and
commercial fire and burglary. ASG security designs, installs highest-grade alarm, monitors
security choices for almost every unique application. The company offers solutions to
safeguarding your family and home by connected all the time even if you are you away.
Launching ASG connect will permit customers to Surveillance their home via cell phone,
laptops, and cameras. I will also increase revenue by hiring three technicians to support the
installation, and ten new well-trained sale representatives to facilitate the marketing with
commercial companies.
ASG connect is new service product that has been introduce, allowing
customers to stay connected thru cell phones, laptop computers, and cameras. Technology
enhancement features allow consumers to make good use of electronics each day at their
fingertips, and feel safe. I will also increase revenue by hiring 10-15 new sales representatives to
market products offered by ASG and add two to three technicians to support with demand of
home/commercial installations.
Profit Maximizing
It is essential to determine the best way to maximize profit for ASG security; I
will assess the product maximizing quantity for ASG by studying resource pricing. Cost
minimization is important for ASG security to generate profit so, reviewing the cash flow, sales,
and installation departments can be beneficial. Cash flow requires an additional cost-efficient
environment with sale representatives continuing to market alarms this creates the profit to keep
building. The profit maximizing is the point before marginal profit becomes negative, so by
BUSINESS PROPOSAL 5
evaluating the parts cost, quantity discount strategy, warranty, and other variables cost profit can
possibly be maximized. The key is continuing to purchase parts from other manufacturers to help
supports business stay in business, by keeping profits, and goods circling around and profits
flow. New products succeed by enhancing consumers’ total utility. This “delivery of value”
generates a revenue stream.
Marginal Cost and Marginal...