After completing the module you should be able to: 1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning 2. Distinguish...

After completing the module you should be able to:
1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning
2. Distinguish the contribution of the elements of the extended marketing mix to effective marketing planning
3. Use the concepts of segmentation, targeting and positioning to respond to marketing problems
4. Apply the marketing mix in selected situations
Your assignment should include: a title page containing your student number, the module name, the submission deadline and a word coun