After graduating from University, Jerry and Samantha decide to go into business for themselves. They both love cooking, so they opened a mobile food truck. The new business is called SweetHand™ Almost...

After graduating from University, Jerry and Samantha decide to go into business for themselves. They both love cooking, so they opened a mobile food truck. The new business is called SweetHand™ Almost immediately, their business takes off and there are long lines throughout the day and into the night.

Five years have passed, and SweetHand™ has grown to over 100 locations spread across the Caribbean. For the most part, these locations operate independently. This results in coordination problems and inefficient supplies procurement. As a remedy, the IT manager has proposed linking all locations in telecommunications network.

As SweetHand has grown, it has decided to rely heavily on social media to market to its customers.

Question : What ethical risks are posed by this project and how do you think the company can manage these risks so that they do not harm customers?