AL ASSIGNMENT Topic: Case Study: Internationalization Strategy Content can cover: · Globalization and International Linkages. Globalization and Internationalization · Global Economic Systems ·...

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Case Study: Internationalization Strategy

Content can cover:

· Globalization and International Linkages. Globalization and Internationalization

· Global Economic Systems

· Economic Performance and Issues of Major Regions

· The Political, Legal, Ethical and Technological Environment

· Strategy Formulation and Implementation Strategic Management

· Specialized strategies

· Entry Strategies and Organizational Structures

· Entry Strategies and Ownership Structures

· Basic Organizational Structures

· Nontraditional Organizational Arrangements

· Emergence of the Network Organizational Forms

· Organizational Characteristics of MNC's

· Managing Political Risk, Government Regulations, and Alliances

· Managing Political Risk and Government Relations

· Managing Alliances

Please refer to literature, articles and/o presentations

  • The project must reflect an actual case, which has not been investigated yet


  • Apply good scientific working and academic writing style standards (in line with APA rules)

  • Please search the web for latest developments and include them into your report if applicable

  • For your underlying theoretical part please use academic journals and specialist books

  • Always reference your sources (text & pictures)

  • Internet sources, if any, not more than 30% of total references

  • Do not use Wikipedia as a reference

  • 1500-2000 words, (excluding cover page, appendix etc).

  • 1 1/2 line spacing, font size 12

  • Cover sheet & 'Declaration of Originality of Work', please stick to required standard

Answered 10 days AfterJul 26, 2022

Answer To: AL ASSIGNMENT Topic: Case Study: Internationalization Strategy Content can cover: · Globalization...

Ayan answered on Aug 06 2022
71 Votes
Table of contents
China's market for online search and related services    3
Google’s initial attraction to China    4
Conformation to the Chinese government    5
Baidu over Google in Chinese marketplace    6
Recommendations    8
References    10
China's market for online search and related services
One of the biggest internet based search markets inside a single country is that of China. Furthermore, the market for o
nline search and other similar services in the country is strikingly robust and truly productive. With 1.2 billion inhabitants and an energetic, adventurous people, the country generates a ton of online search traffic. Over 25% of all downloads all around the world begin from China alone. Also, there are around 3.09 billion public searches. As per that statistic, the country has the greatest market for individuals who direct web searches and has space for expansion. Nonetheless, because of the market's numerous businesses potential, new businesses will experience specific difficulties. It is as a result of the government's strict regulation of businesses and its censorship of search results. Also, the country's network access providers face intense competition.
Online search and related services have a sizable market in China. With an estimated 731 million web users as of 2017, China, which has a populace of 1.4 billion, has the highest web populace on the planet. 70% of these consumers presently access the web on their cell phones. Because of China's vast populace, high web infiltration, and rapidly extending economy, the market for online search and related services is growing rapidly (Strzelecki & Rizun, 2020). China has the largest populace density and a quickly developing economy. As additional Chinese individuals use the web to find data and complete transactions, this has increased interest for online search and related services. The Chinese government is also making significant investments in web infrastructure, which is advancing expansion in the market for online search and related services. Google didn't foresee that development wouldn't be as simple as expected. It would be very challenging for Google with comply to Chinese government regulations for how the web should be used. Nevertheless, they persisted in endeavoring, and in 2006 they established, empowering them to continue to offer types of assistance to Chinese users (Wang et al., 2020). It was only after 2010 that Google at last settled on the choice to leave China as a result of how testing it had been for them to keep in touch with Chinese citizens as the nation vigorously controlled web-based speech.
Google’s initial attraction to China
China's enormous populace grabbed Google's eye at first. Moreover, there were a ton of youthful, vigorous web users in that country. Furthermore, there was a consistent increase in the quantity of individuals using and accessing the web in that country. That would have improved Google's income streams. Google's perspective did, in any case, develop over the long run as a result of the strict censorship laws that the government imposed (Yuan, 2018). The substance that Google displayed in its search results pages was heavily influenced by the country's government. Moreover, the authorities once endeavored to hack into the emails of nearby basic liberties campaigners. The censoring laws disregarded Google's basic beliefs of fair-minded information association and presentation to users.
The greatest populace on the planet and the fastest-developing economy are both tracked down in China (Yuan, 2018). Nonetheless, if Google needed to direct business there, it would also have to consider political and legitimate considerations. China and Google have never had an easy relationship. In 2010, the business reported that the Chinese government had been hacking into its networks, and as a result, it pulled out its search motor from the country. Google has been endeavoring to recapture access, however, since China's web sifting has become more strict as of late. The business perceived China's enormous development potential and sought to benefit from its sizable consumer market. Google was also fascinated by China's rising economy and considered China as a significant market for future expansion. Google had scarcely finished researching the Chinese market when they discovered that individuals there were most interested in a web-based stage. Chinese citizens desired a channel through which they could connect with...

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