All-over Shampoo is a leading brand in the company's western sales region. Of the 663,000 households in the region, 500,000 purchase the shampoo category. Among this group, 226,000 households...

Extracted text: All-over Shampoo is a leading brand in the company's western sales region. Of the 663,000 households in the region, 500,000 purchase the shampoo category. Among this group, 226,000 households purchased All-over shampoo. Households that bought All-over brand shampoo purchased 598,000 bottles of All-over. Those same households purchased 858,000 bottles of shampoo in total. The average consumption of households that bought any brand of shampoo was 2.7 20oz bottles. However, All-over is targeted at heavy users. What is the brand penetration of All-over shampoo? 0.0% percent