An international travel and tourism company developed an advertisement to promote a special honeymoon package; the ad will be displayed in all the countries where the company operates. a. Do you think...


An international travel and tourism company developed an advertisement to promote a special honeymoon package; the ad will be displayed in all the countries where the company operates.


a. Do you think the advertisement should use the same photos, illustrations, and communication messages across all countries in order to commit to the campaign consistency concept? Why or why not?


b. How can such ads be localized to appeal to different audiences and cultures?


c. What are the advantages of customizing an ad to meet the local taste?



Dec 02, 2021
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