Analyse a popular clothing company of your choice’s marketing channels of distribution. You must carry out the following criteria: 1. Evaluate the business’ retail model, as it stands 2. ...

Analyse

a popular clothing company of your choice’s marketing channels of

distribution.

You

must carry out the following criteria:

1.




Evaluate the business’ retail model, as

it stands

2.




Assess their use of intermediaries in

channel distribution in both a practical sense as well as a theoretical point

of view

3.




In your opinion, how innovative is

their use of channel management? Does it result in a significant competitive

advantage in the market?

4.




Did the COVID pandemic reveal any

weaknesses in their channel structures?