Answer only question 4.

Case Study: Tipperary Mineral Water Company
What are the attributes that are important to consumers when buying mineral water?
Tipperary mineral water is an Irish company founded in 1986 by Patrick and Nicholas Cooney and now they wants to enter the mineral water market in France. There are four attributes which the consumers gives importance to while choosing mineral water.
1. Sales of Sparking water and still water
2. Brand value of the water
3. Consumption per capita
Most Important     France – Consumption per capita
    Ireland – sparking water sales     ...