untitled 1 This case study accompanies Chapter 19 of International Corporate Finance. It is the last and a very big frontier. Brazil is done, China is done. India is the last Shangri-la of retail....

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untitled 1 This case study accompanies Chapter 19 of International Corporate Finance. It is the last and a very big frontier. Brazil is done, China is done. India is the last Shangri-la of retail. Where will Tesco and Walmart get their growth? Sunil B. Mittal, chairman and managing director, Bharti Enterprises Ltd. Albert Montgolfi er is the deputy head of Carrefour’s strategic planning depart- ment. He has been charged with a review of Carrefour’s options with respect to the Indian market and would submit his preliminary recommendations to Carrefour’s board meeting next April (2007). India had been on Carrefour’s radar for some time now, and, as late as 2004, Carrefour had been close to entering the Indian mar- ket through franchising but decided to defer any strategic move. Bharti Enterprises’ recent announcement, in late November 2006, of a large-scale joint venture with Walmart1 changed the competitive landscape in a major way, and Albert knew that Carrefour could not defer and temporize forever, as time was of essence. For “big box” retailers—the likes of Walmart, Ahol d, Tesco, or Carrefour—India was the last uncharted frontier. Indeed, with more than 1.1 billion people, half of them 25 years old or younger, an economy growing at an annual rate of 8 to 10 percent, and no major retail chain to speak of, India represented in 2006 a US$250 billion market po- tential, widely expected to double within 10 years. Retail was estimated to contribute 14 percent of India’s gross domestic product, employed 21 million people, and was indeed a mainstay of the Indian economy—second only to its agricultural sector. Yet, India’s retail sector was highly fragmented, with as many as 12 million outlets—owner-operated general or convenience stores, also known as kirana shops, which included handcart and pavement vendors. This unorganized sector accounted for more than 95 percent of Indian retail and generally operated in fl oor space of 500 square feet or less. The dearth of organized major retail chains when viewed in a context of a boom- ing economy and an emerging middle class numbering a quarter of a billion people provided a tantalizing opportunity for both domestic fi rms and multinational retail giants, except that India was closed to foreign direct investment (FDI) in retailing. CASE STUDY 19.1 Carrefour’s Indian Entry Strategy 1 According to Sunil Mittal, “Government policy allows foreign equity in back-end wholesale, logistics, and real estate, so we’ll do a joint venture partnership in those areas and we will own the retail business 100 percent until the government allows FDI (foreign direct investment) there, and then we’ll do a joint venture with our partner.” 2 CASE STUDY Yet India, long shackled by an overzealous bureaucracy, had since 1991 steadily relaxed restrictions on FDI in most sectors of its economy, including real estate and wholesale trading—but not retailing—which raised speculation as to if and when entry by major foreign retailers would be allowed. An encouraging omen was the lifting of restrictions for single-brand retailers. Indian fi rms, for their part, were in the early stages of major investment to take ad- vantage of legal entry barriers that—for the time being—kept at bay formidable mul- tinational retailers. For example, the Tata Group owned the Westside group and was developing a retail chain for consumer goods under the name of Croma. Croma was partly a joint venture with Woolworth, which owned the wholesale operation (allowed under FDI law) and supplied the retail stores owned by the Tata group. In a similar vein, Reliance Industries announced in 2006 an ambitious plan to invest US$5.5 bil- lion over fi ve years to open 1,000 hypermarkets and 1,500 convenience stores. As in the cases of all other major markets, big box retailers were perceived by existing mom-and-pop corner stores as a tsunami that would devastate the sector and throw millions of people out of work. Carrefour had waged the same battle over and over again starting with France in the 1960s before turning to similarly at- omistic retail sectors in Spain, Brazil, Thailand, China, and many others. For public authorities the policy conundrum was not easy to resolve: On the one hand modern, large-scale retailers brought economies of scale effi ciency gains to distribution and lower prices to end consumers by streamlining the supply chain. For food products, greater sanitation through a modern cold chain for fresh produce and much-reduced waste were obvious welfare benefi ts for the consumer. On the other hand, large-scale retailers would displace millions of mom-and-pop stores, adding to the 40 million or so of unemployed. Large-scale demonstrations by threatened shopkeepers would only become more militant as more pressure was being applied on the Congress party currently in power. Even if FDI restrictions were lifted, Carrefour was well aware of the daunting hurdles that it would face, especially in the food sector, which accounted for ap- proximately half of its revenue. Absence of modern logistics and a dilapidated infra- structure would be a major part of the challenge. Lacking proper storage facilities and refrigerated trucks, the world’s second-largest producer of fresh produce was es- timated to lose to spoilage and waste as much as a third of its output.2 To make mat- ters worse, India was weighed down by a byzantine system of government-mandated intermediaries who deployed an army of agents collecting various transit fees along the way from the original farmer to the fi nal consumer.3 Needless to say, this cas- cade of fees levied from the farm to the retail store shelf increased the cost of the product as much as fi vefold. Would Carrefour be able to exploit the same competi- tive advantage that it had honed in other markets starting in France in the 1960s? One of its recent success stories was Thailand, for which fi nancials are provided in Case Exhibit 19.1. 2 There were fewer than 5,000 cold storage facilities, providing enough capacity for 10 percent of what India produced. 3 Nationwide there were approximately 415,000 government-licensed traders and 210,000 licensed commission agents who hawk farmers’ goods on their behalf and take a cut of the transaction. Carrefour’s Indian Entry Strategy 3 CASE EXHIBIT 19.1 Carrefour’s Financials for Thailand Balance Sheet (in Millions of Thai Baht) 2006 2006 Current assets Liabilities Cash and securities 2,960 Trade payables 29,836 Trade receivables 540 Other current liabilitiesb 10,725 Inventories 12,310 Long-term borrowings 7,840 Other current assetsa 15,034 Other long-term liabilities 3,604 Capital assets Owners’ equity 24,342 Fixed assets 33,671 Intangible assets 6,754 Financial assets 5,078 Total assets 76,347 Liabilities and owners’ equity 76,347 Income Statement (in Millions of Thai Baht) Year 2006 Net sales 154,905 Cost of sales (125,072) Gross margin from operations 29,833 Selling, general, and administrative expenses (22,184) Depreciation, amortization, and provisions (4,020) Financial income, net of expenses 1,609 Income before taxes 5,238 Income taxes (1,637) Income adjustments (due to consolidation of accounts) (362) Net income 3,289 a Mostly loans to other companies, including loans to nonconsolidated affi liated companies and deferred and recoverable taxes. b Short-term debts and accruals. Should Carrefour defer yet again its entry in the Indian market, or should it de- vise a modular entry strategy that would allow it to position itself for the day when restrictions on FDI in retailing would fi nally be lifted? QUESTIONS FOR DISCUSSION 1. Referring to Carrefour’s fi nancials for Thailand (see Case Exhibit 19.1), compute the days sales outstanding ratios for accounts receivable (A/Rs) and its payment Perisca Highlight 4 CASE STUDY deferral ratio for accounts payable (A/Ps). What is Carrefour’s cash conversion cycle? What does it mean for Carrefour’s working capital requirement and fi nancing needs? How would you characterize Carrefour’s competitive strategy in Thailand? 2. Would Carrefour be able to replicate its strategy in India? What do you see as the principal obstacles? 3. Would you advise Carrefour to enter India now or to await a full liberalization of FDI for retailers? 4. If Carrefour decides to enter India now, what mode(s) of entry would you recommend? 5. What are the costs and benefi ts to the Indian economy of Carrefour’s entry into the retailing industry as a foreign direct investor? Perisca Highlight
Answered 2 days AfterJul 10, 2022

Answer To: untitled 1 This case study accompanies Chapter 19 of International Corporate Finance. It is the last...

Rochak answered on Jul 12 2022
77 Votes
Carrefour’s Indian Entry Strategy – A Case Study
International Corporate Finance
Answer 1:
Days Sales Outstanding Ratio for Accounts Receivable (A/R) = (Trade Receivables/Net S
ales) * 365
= (540/154,905) * 365
= 1.27
Days Inventory Outstanding = (Inventory/Cost of Sales) * 365
= (12,310/125,072) * 365
= 35.92
Payment Deferral Ratio for Accounts Payable (A/P) = (Trade Payables/Cost of Sales) * 365
= (29,836/125,072) * 365
= 87.07
Cash Conversion Cycle = Days Sales Outstanding Ratio for Accounts Receivable (A/R) + Days Inventory Outstanding - Payment Deferral Ratio for Accounts Payable (A/P)
= 1.27 + 35.92 – 87.07
= -49.88
A negative Cash Conversion Cycle (CCC) means that the company is converting its inventory into cash faster than the number of days it takes to make payments for that inventory to its suppliers. This means that Carrefour’s working capital is negative which is healthy for the company as the company’s financing needs are fulfilled by the suppliers (i.e., trade payables) and therefore the company is not dependent on external capital to fund its working capital (Nobanee & Hajjar 2014).
Carrefour’s competitive strategy in Thailand is good as the company has low financial needs and therefore the company can earn higher profits, and because the company has good relationships with its suppliers it means that the company has a competitive advantage there which is good for any company as it helps in getting the product cheaper which gives a lot of advantage to the company to earn profits (Porter 1997).
Answer 2:
No, Carrefour would not be able to replicate its strategy in India as the Indian market is very different from other markets across the globe, this is said because the country is the second-largest country in terms of population and...
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