APA, 500 words or about 2 pages. Please read notes, instructions and outline in the 'instructions' pdf. Please utilize the shared Google Drive link to access documents and folders.

APA, 500 words or about 2 pages. Please read notes, instructions and outline in the 'instructions' pdf. Please utilize the shared Google Drive link to access documents and folders.


INSTRUCTIONS_ASSIGNMENT 3.docx ASSIGNMENT #3: MARKETING OBJECTIVES TABLE OF CONTENTS: ➢ SUBMITTER’S NOTES ➢ INSTRUCTIONS FOR PAPER ➢ MARKETING OBJECTIVE OUTLINE SUBMITTER’S NOTES: ● This assignment is a continuation of Assignment 1 & Assignment 2 that are included in the shared Google Drive folder. ● Link to Google Drive’s folder: https://drive.google.com/drive/folders/181TcYgzFRVmLm-pKRW6tohe8d kQyuZRN?usp=sharing ● Strongly recommend reading Assignments 1 & 2 papers. Additionally, I also recommend listening to the interview recordings, and taking a gander at the Expo Center’s annual report and presentation slides in the shared folder. ● You may use any resources at your disposal. ● Please include factual data and numbers to back up the objectives. ● I’ve already outlined what the marketing objectives should be based on the client’s needs on page 3 ● Instructions on page 2 ● Reminder that the topic (client) is: The Portland Expo Center https://drive.google.com/drive/folders/181TcYgzFRVmLm-pKRW6tohe8dkQyuZRN?usp=sharing https://drive.google.com/drive/folders/181TcYgzFRVmLm-pKRW6tohe8dkQyuZRN?usp=sharing https://www.expocenter.org/ INSTRUCTIONS FOR PAPER: Assignment #3 outlines the objectives (ticket sales, sign-ups, attendance increases, awareness goals for the client). The Expo Center gave generalized goals, it is up to you to determine realistic and achievable marketing goals (firm percentages and numbers you can back up). 1. Determine the Marketing Objectives based on client needs and your research determinations. Should other goals be added? Are some client objectives unrealistic? You should be clear in the defined objectives. 2. All objectives listed must be realistic. All percentages and numbers must be backed up with industry averages, best practices, industry surveys and your extensive research to be believable. If you make a bold projection of increasing attendance by 50% - you must back it up, or the client may lose faith in your abilities and question your competence – giving your competition an advantage. APA FORMAT / WORD COUNT AVERAGE 500 WORDS - AROUND 7/8 PAGES.  MARKETING OBJECTIVE OUTLINE: Utilizing $150,000 (USD): i. Increase social media follows (quality, not bots) by 20%. ii. Increase newsletter sign up (emails) by 15%. iii. Increase interest in upcoming events by 10 % (to include attendees from Washington State). iv. Position the Portland Expo Center as a “large & important venue in the region for business and entertainment”. v. Emphasize location, mass transit, and differentiations. vi. (ADDED) Brand positioning, position the brand in the minds of the customers.