Article Analysis

Article Analysis

Aims



The relevance of course content is more apparent when you can see how marketing principles can be examined in real life businesses.
This assignment will help you:

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Analyse a media article for information

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Show how marketing concepts are being used by a business

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Use the form of an essay to discuss how and why the concepts are being used in this way

Task Description



Choose one of the articles found in the Article Analysis section on the course website.
Explain how the situation in the article is connected to a topic in this course. For example, an article might discuss how a company is gathering or using market research. Outline what the company is reportedly doing and then relate this to the course content on market research. Your assignment could explain, based on the course content, why the company is doing this in a particular way and what the company is doing similar to, or different from, the material presented in lectures and the textbook. Be careful that you do not simply describe or repeat the content of the article. Your assignment is not a summary of the article but shows how marketing concepts are at work in the organisation you read about.


Resources


A number of resources are available to assist you with this assignment:

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An annotated sample assignment is provided on the learnonline course site

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A number of Study Help: Online Resources are available at:


https://lo.unisa.edu.au/course/view.php?id=4074

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A guide to Harvard Referencing can be found at:


https://lo.unisa.edu.au/course/view.php?id=3839