As companies expand abroad and decide to enter foreign markets, a host of items need to be considered. Please complete the following scenario: You are hired as a consultant to help a midsize...

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As companies expand abroad and decide to enter foreign markets, a host of items need to be considered. Please complete the following scenario:


You are hired as a consultant to help a midsize U.S.-based company expand into new regions. The company is currently only in the U.S. domestic market. You are tasked with selecting three host countries for the company to expand into within the next five years. For this assignment, you may select the industry of the company and the three host countries. Prepare a persuasive report on why you have selected these specific host countries. In addition, state the mode of entry for each country and any challenges that need to be addressed. (This should not be a narrative but a business report. Please do not use “I”).


In your paper,



  • Create a fictitious company with a brief background (size, industry, organizational style, etc.).

  • Select three host countries for the company’s international expansion.

  • Analyze three host countries regarding the viability of the company expanding into each one.

  • Explain the mode of entry into each country.

  • Address any challenges that may arise for entering each host country.

  • Include at least one chart, table, or graph.

Answered 2 days AfterJan 16, 2021

Answer To: As companies expand abroad and decide to enter foreign markets, a host of items need to be...

Azra S answered on Jan 18 2021
145 Votes
Business Report
Plan for Expansion into New Markets
Introduction
Woodlum Company Inc, is a medium sized company situated in Arlingt
on VA. The company specializes in the manufacture of reconstituted Wood products. The company takes pride in producing the best quality products in its field. The company records and average annual sale of about 42 million dollars and has the potential of expansion into other countries. With a strong staff of 46 extremely skilled employees, the company is now eyeing entering three new markets in an attempt to become a global enterprise.
About Woodlum Co.
Woodlum Company was founded in Arlington in 2004. Since its inception it has become a leading supplier of fibreboard products in all of US. Our products are created from high quality wood splinters and shaving and undergo a thorough processing before turning into durable and excellent final materials. We create exquisite furniture, cabinets, doors and shelves that have high demand all over the country.
Figure 1- Reconstituted Wood Market (BCC Research LLC, 2018)
Chosen Foreign Countries
The potential countries for expansion include-
· Canada,
· France
· India
Viability of entry
The reason for choosing Canada is that it shares border with the US. Sharing borders makes transport of goods and services easier. There will also...
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