please see the attached file
Asia Pacific College of Business and Law Page 1 of 3 Assessment Item 3 BUS303 GLOBAL DIGITAL ENTERPRISE Assessment Topic: eCommerce, Internet and Web issues and mitigation plan Due Date: Sunday, Midnight, Week 13 Length/Size/Amount: 2,000 - 2,500 Words Semester Value: 45% Learning Outcomes: 1. Monitor changes in digital environments and identify their potential opportunities and impacts on an organisation. 2. Critically analyse an organisation's strategic information and digital system’s needs. 3. Plan and implement communications and information systems to achieve strategic goals. Available Resources You can find useful resources to support the development of your assignment in the Students Resources sections of the Learnline site (e.g. Report Writing Guide, Porters Five Forces Model, etc.). Learning Focus This assignment helps you to integrate ecommerce concepts introduced throughout this semester. It includes work from Weeks 1 – 7 and specifically focuses on concepts covered later in the semester. Task In this assignment you are going to build on the business plan process from your previous assignment. Using a report format, you will identify critical eCommerce, Internet and Web issues and plan for their mitigation. Begin by reviewing the scenario. Task details follow. Scenario You are a Northern Territory based entrepreneur. You would like to open an online Vegan restaurant called NoCow-NoFowl. This business will offer a range of dietary balanced vegan meals for pick-up from a Bagot Rd outlet or delivery to a customer’s preferred location. The new and creative aspect of your planned business is that customer will be able to order their meals in two different formats: Dine-Home-Now or Make-It-Myself. • Dine-Home-Now will result in the ready-to-eat meals prepared fresh and delivered directly to the customers preferred location within a guaranteed delivery time. • Make-It-Myself meals will be delivered in a convenient pack ready for a customer to follow simple step-by-step instructions on how to prepare the meal. There will be a guaranteed delivery time. The meal preparation facility on Bagot Rd will not have in-house dining facilities. However, it will have a complete home delivery service: scooters for small orders and a van for larger and Asia Pacific College of Business and Law Page 2 of 3 commercial orders. Customers will be able to order and pick-up meals directly at the preparation facility. The anticipated primary ordering system is an online ordering system that will: • Be connected to an eBusiness production package that will sequence the production of orders for the preparation area. • Ensure available ingredients are tracked to ensure orders can be fulfilled. If ingredients become unavailable the related meal/s are removed from the menu automatically. • Log and collate customer feedback. The vision of the Business will be: To sell fresh, healthy, tasty Vegan meals, for pick-up or delivery, that vegans and meat eaters will want to buy on a regular basis. You have extensive experience in Vegan food preparation having learned from the best, your mum! However, you have little business experience including running commercial kitchens, setting up stocking and ordering systems, online marketing, advertising, and building online presence. While you are very experienced with social media because you us it everyday interacting with your friends, you haven’t explored the ecommerce opportunities of social media channels. However, outside of the above detail you are unsure of how to proceed. You know that you need to conduct some serious research and planning and be critical of everything you think you know to ensure success in the online business space. Report Details In this assignment you are going to build on the business plan process from your previous assignment by identifying critical eCommerce, Internet and Web issues and plan for their mitigation. You will do this using a report formatted with Harvard in-text author-date style. Your report will, at a minimum, need to focus on: • eCommerce infrastructures Describe in detail, the eCommerce infrastructure, internet, and web services you are going to need for this business (consider both business and customer’s needs). At a minimum you should: o Critically discuss whether you will host your own webserver: justify your choice in the process. o Select the type of internet connection you need for the premises: justify your selection. o Describe and justify the internal network and customer services you will supply. o Identify and critically discuss any security issues you will need to manage and detail how you plan to address them. • eCommunications Given your planned eCommunications (eMarketing and eAdvertising) strategy, you should: o Describe how you are going to use social networks to communicate with customers and increase sales: justify your plans in the process. o Identify: the type of data you might collect (identify the source e.g. Search engines, Big Data Brokers…etc.); the potential costs of doing so; and how data might be used to maximise the impact of your eMarketing efforts. Asia Pacific College of Business and Law Page 3 of 3 o Identify and critically discuss issues that might arise from having an open online social community space. Describe how you will manage negative comments about your business and inappropriate behaviour in your online social community space and leverage positive comments. • eMedia You are going to publish a monthly eMagazine called the “No Cows at Home” and host discussion forums on your social media site. Because you will be sharing information and content from other people and internet sources, you will need to identify any legal and ethical issues you might need to manage (check if there are overarching laws, identify them and their impact in summary form). DON’T FORGET! Available Resources You can find useful resources to support the development of your assignment in the Students Resources sections of the Learnline site (e.g., Report Writing Guide, Porters Five Forces Model, etc.). BUS303 GLOBAL DIGITAL ENTERPRISE Learning Outcomes: Available Resources Learning Focus Task Scenario Report Details DON’T FORGET! Available Resources