Assessment 2: Business Case Weighting: 40% [Individual} marked out of 100 Date Due: Week 10 Monday 27thSeptember 2021, 08.00 am (AEST) Word/TimeLimit: 1000words(+/-10%,excludingreferencelist)...

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Assessment 2: Business Case


Weighting: 40% [Individual} marked out of 100
Date Due: Week 10 Monday 27thSeptember 2021, 08.00 am (AEST) Word/TimeLimit: 1000words(+/-10%,excludingreferencelist) Submission: Via Learning@Griffith


Overview


Imagine you are a well-known impact entrepreneur in your local region. You have been asked to prepare a short business case which presents a well-justified argument or value proposition to the senior management team of a specific enterprise or organisation outliningwhy and how they could involve their business practices/strategies to address a key social, economic or environmental issuethat contributes to a Sustainable Development Goal.


This isNOTa financial case.The intention of the business case is to educate the decision makers in the enterprise and convince them to take action in relation to the identified social, economic, or environmental issue.


Purpose of this assessment


A key to creating business opportunities that can lead to real change is to develop well-founded and evidence-supported arguments. This assessment develops your capacity to:




  • analyse the ways a specific enterprise or organisation could change and implement actions to address key social, economic, or environmental challenges to contribute to a Sustainable Development Goal




  • demonstrate critical thinking and problem-solving skills




  • present logical, evidence-based arguments for change




  • apply the knowledge presented in the course to a practical enterprise/organisation


    example














Business of Changing the World Assessment 2 T2 2021 Assessment 2: Business Case Weighting: 40% [Individual} marked out of 100 Date Due: Week 10 Monday 27th September 2021, 08.00 am (AEST) Word/Time Limit: 1000 words (+/- 10%, excluding reference list) Submission: Via Learning@Griffith Overview Imagine you are a well-known impact entrepreneur in your local region. You have been asked to prepare a short business case which presents a well-justified argument or value proposition to the senior management team of a specific enterprise or organisation outlining why and how they could involve their business practices/strategies to address a key social, economic or environmental issue that contributes to a Sustainable Development Goal. This is NOT a financial case. The intention of the business case is to educate the decision makers in the enterprise and convince them to take action in relation to the identified social, economic, or environmental issue. Purpose of this assessment A key to creating business opportunities that can lead to real change is to develop well-founded and evidence-supported arguments. This assessment develops your capacity to: • analyse the ways a specific enterprise or organisation could change and implement actions to address key social, economic, or environmental challenges to contribute to a Sustainable Development Goal • demonstrate critical thinking and problem-solving skills • present logical, evidence-based arguments for change • apply the knowledge presented in the course to a practical enterprise/organisation example Links to the Learning Outcomes This assessment links to two key learning outcomes of the course: 1.1 Describe and analyse the role of impact-oriented enterprise and innovation in change approaches to address social, economic and environmental challenges. 1.2 Distinguish and evaluate key ways that different actors and institutions are collaborating to create solutions to social, economic and environmental challenges and the opportunities and challenges such collaboration involves. 1.3 Demonstrate a basic application of innovation tools, methods and frameworks to identify and justify opportunities, design solutions and evaluate outcomes within a societal context. 2.1 Social responsibility and sustainability: Demonstrate knowledge and informed judgment to make decisions in a business context to assist in achieving the sustainable development goals. Business of Changing the World Assessment 2 T2 2021 . What you need to do for the business case 1. Choose an example enterprise/organisation (from the course suggestions or your own). See week 5 lecture for specific tips. Advise the teaching team of your choice by the end of week 6 via Teams or email. 2. Start the research process using these questions: • What is the issue that has social, economic or environmental challenges and how is this related to the enterprise or organisation? • What Sustainable Development Goal does this challenge address? • What is the business opportunity that this presents to the enterprise or organisation and relevant stakeholders? • What possible action(s) could the business undertake? • Why are these actions beneficial and what evidence is there to support this? • What are the potential high-level costs and benefits of implementing this action(s)? What evidence is there to support this? • What are the possible risks? What evidence is there to support this? 3. After gathering evidence, reading and critically thinking, create the arguments you would propose to the senior executive team to make changes. • What are 2-3 recommended strategic actions for the business? 4. Use the Writing Tips below to create the Business Case • Make sure evidence is correctly cited in the business case and in the refence list. 5. Complete a cover sheet and submit to Learning@Griffith Your checklist Have you completed each step? Business of Changing the World Assessment 2 T2 2021 WRITING TIPS Write a 1,000-word business case which includes the following sections: Introduction: Identify the Challenge and Opportunity o Provide a short background on the impact that the social, economic, or environmental challenge is having (globally, nationally, and/or locally) and which SDG is addressed. o Describe how the enterprise is linked to the challenge o Outline the business opportunity that this situation presents to the enterprise or organisation and relevant stakeholders Possible actions: Present the Argument o Identify possible action/s that the enterprise or organisation could implement o Justify the need for action with evidence o Discuss the potential business opportunities in detail Evaluate Costs, Benefits and Risks o Explain high-level costs with reference to evidence, if available o Explain high-level benefits with reference to evidence, if available o Identify possible risks associated with the proposed action/s Recommendations and Conclusion o Present the argument for the 2-3 recommended actions for change References o Include a list of the references you have used in the business case Marking Criteria: see rubric for details Knowledge: Challenge & Opportunity Defined (20%) Analysis: Research, Argument & Justification: Justified and evidence-based arguments for proposed actions and options (40%) Evaluation: Analysis & evaluation of costs, benefits and risks with relevant recommendations (30%) Written communication: Demonstrated professional presentation: well- presented, well- organised with attention to writing and referencing (10%)
Answered Same DaySep 27, 2021Griffith University

Answer To: Assessment 2: Business Case Weighting: 40% [Individual} marked out of 100 Date Due: Week 10 Monday...

Sudipa answered on Sep 27 2021
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Table of Contents
INTRODUCTION-    3
POSSIBLE ACTIONS-    3
EVALUATION OF COST, BENEFIT AND RISK-    3
RECOMMENDATION-    4
CONCLUSION-    4
REFERENCES-    4
INTR
ODUCTION-
Mc Donald's is one of the world's most prominent food chain organization. Every day, the company provides its services and goods to about 60 million people worldwide. The fast-food firm began as a hamburger shop, but its creator, Raymond Kroc, saw it as a worldwide fast-food chain corporation. Currently, McDonald's enjoys and receives global notoriety, placing it among the world's most costly brands. Mc Donald's major goal is customer happiness, and the company goes above and beyond by investing approximately a billion dollars each year on employee training. To remain competitive in the market, the firm has employed development and expansion tactics such as social responsibility, Five P's identification, and other competitive business methods. In order to assess the company's performance, the organization also relies on location. The place in the Five P's is more than simply a physical location; rather, it refers to the methods that are used to give the ultimate product to the clients. To guarantee that the vast client base is efficiently served, the company ensures that its restaurants, as well as drive-through, are appealing, hygienic, and placed in important locations. The business also focuses on behavioral segmentation, which allows it to divide the market into two groups: customers who buy the company's products for the convenience and clients who buy the company's products because they need a place to rest. Behavioral segmentation helps the company to more effectively satisfy all of its clients' demands. Mc Donald's services and goods are designed to be adaptable to the consumer's lifestyle as well as convenient. Psychographic segmentation focuses on the customer motives, personality, and geo-demographics of the group being...
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