Assessment 3: (week 10) Video Presentation: The Tourism & Hospitality Event
VIDEO PRESENTATION CHALLENGE
·Establish a new strategy and target market,
·Stimulate tourist interest by using Major International EVENTs in either Victoria or NSW.
·Increase the demand for guests (domestic & International) at the Hotels.
·Promote The HOTEL as a sustainable hotel.
·Use Digital Media to promote and accelerate destination to Victoria or NSW
·The scenario is time-based, with Tourism Australia constantly evaluating your proposal against key performance indicators using a timeline method for the event organisation, hotel accommodation, sustainable destination facilities and digital promotions. The Proposal must show how these activities could contribute to the organisation’s bottom line (financially). The Proposal must also have an action plan and an estimated budget.
STRUCTURE OF VIDEO PRESENTATION
·Introduction
·Strength, Weakness, Opportunity, and Threats (SWOT) of this Hotel (use your research on any MAJOR Hotel as a guideline),
·Strategy for the HOTEL (Sustainability, Branding)
·Target Market (hotel guests, Participants (domestic and International)
·Physical assets for any EVENT organized to attract guests, (attractive prize, sponsors, location, infrastructure, accommodation. banquet facilities, other facilities to attract target segment
·Digital Promotion (Marketing Mix- Promotion & Digital Marketing)
·Operational plan to measure organisational performance. (how do intend to measure performance- timeline)
·Support your analysis with research data
Assignment 3A & 3B : Weeks 10 to 11. SCENARIO BASED PROJECT.(3A: Individual Presentation and 3B: Forum Discussion)
3A: Due: Week 10 Video Presentation (20 %) uploaded as MP4 format
3B: Due Week 12 Forum Discussion (20 %) Peer Reviewed discussion on LMS
Learning Objectives Assessed: 1, 2, 3 & 4
Due Date: 3A Assignment: Week-10Assessment 3A due submission May 23, Sunday 11.45.
Due Date: 3B Assignment Week 12Assessment 3B due on June 10,2021, 11.45 pm
Total Weight: 40%
Format: Video Presentation (20%) with Forum Discussion (20%)
Task Length: Minimum 5 Minutes and Maximum of 10 Minutes (uploaded in Dropbox on MP 4 format with a link on Discussion Forum for peer review).
Submission: LMS Dropbox & Forum Discussion Board (Questions & Answers Discussion)
Task Requirements:
●The assessment outcome is presented by the student via a video (20%)
●The video presentation should include the actual evidence of the issues (eg research carried based on video cases, case studies), the proposed solution and its intended outcomes.
●There will be Forum Discussion Board (Questions & Answers) after the presentation.
Example of Full Service Business Hotel(Marriot City Hotel, Melbourne. (youtube link:.https://www.youtube.com/watch?v=sPkAu1Pq0FI)
SubjectGuide
THB3116Work-IntegratedProject
Course Learning Outcomes and Subject Learning Outcomes for THB3116
Subject Learning Outcomes
In this subject you will learn to:
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Related Assessment Criteria
In assessing this subject, I will be looking at your ability to:
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Assessment Methods
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1.Combineaction and theory through industry and related projects in the Tourism and Hospitalitysector
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1.Analyse regulatory requirements for employment in the tourism and hospitalitysector
2.Integrate theoretical knowledge to analyse business issues andsuggest improvements
3.Demonstrate effective interpersonal and communicational skills. Recordimportant learningpoints
4.Suggest the theoretical model/s adequate for thissituation
5.Demonstrate an adequate level of integration between theories from different disciplines. Should your response suggest an adequate integration of theoryand practice to address the identified opportunity/threat?
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(1)IndividualForum Discussion (GFD) - 30 %
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2.Critically reflecton performance feedback in tourism/hospitality operations contexts to identify action learning opportunities and self-improvement
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1.Demonstrate interpersonal and communicational skills through IFDLprocess
2.Reflect on key skills and attributes necessary for a successful career in tourism and hospitality.
3.Demonstrate a disciplined approach to time andself-management
4.Reflect on the role of personal learning and skills in being an effectiveemployee and identify gaps in your knowledge andskills.
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Individual Action Learning Plan
(1)research, evaluation, andconsultation - Critically reflect and construct an Action Learning Plan (Individual)
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3.Cooperateas a team to solve real-worldproblemswithin a tourism and hospitalitycontext
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1.Participate in oral discussions by applying theory and concepts to specifictasks.
2.Work effectively with others to engage in effectivecollaboration
3.Demonstrate commitment and effectiveness in interacting with others inthe workplace
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(4) IndividualForum Discussion (GFD) - 30 %
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4.Plan and implementoperational and strategic solutions that optimize the sustainable management of financial, cultural, technological and physical resources
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1.Critically reflect upon the rationale for the ‘three factors’ selected and analyse in detail the factorsselected
2.Demonstrate research, data acquisition &referencing
3.Apply and Integrate theories (cross-discipline) and suggest a theoretical model/saddress the identified opportunity and/orthreat
4.Consider the feasibility of the proposals your team hassuggested
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(2)Presentation of findings
(3)SCENARIO BASED PROJECT
(4)IndividualVideo Presentation- 20%
(5)Business Report-30 %
(6)Total - 50%
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