Assessment brief Assessment name Assessment 3 Assessment type Review Paper Assessment mode Individual Due date SUNDAY 11 September 2022, 11:00PM Length 500 Words Task Aims • To integrate the knowledge...

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Assessment brief Assessment name Assessment 3 Assessment type Review Paper Assessment mode Individual Due date SUNDAY 11 September 2022, 11:00PM Length 500 Words Task Aims • To integrate the knowledge you have accumulated during your studies and to assist you in reflecting on your current learning in the workplace. • To evaluate current work practices • To identify industry concepts and principles • To demonstrate knowledge and understanding of previous studies and how it applies to a tourism or hospitality workplace setting. Task Description • This paper focuses on the external customer and requires you to evaluate current workplace practices of hospitality organisations, research concepts and principles integral to an organisation’s success. • You may need to observe, draw on your own experience or that of your colleagues, and conduct research in completing these papers. • Upload your paper to Turnitin. Refer to your assessment guidelines on all information regarding this assessment. Important note: In order to achieve a passing grade in this unit you must submit all assessment tasks and obtain a score of SR for all submissions. Marking Criteria SR Not yet SR • Mystery audit ➢ Definition of mystery audit ➢ 2 benefits of conducting an audit. • Evaluation of current work practises of a hospitality organisation ➢ Name of the establishment ➢ Date and time of observation ➢ Area under observation ➢ First impressions ➢ General activity in that area ➢ Cleanliness and tidiness of the area ➢ Personal grooming, body language, tone of voice and language used by the staff when they are with an external customer ➢ Body language, tone of voice and language used by staff when they they think no-one is watching ➢ Body language, tone of voice and language used by staff when speaking with colleagues (internal customers) ➢ Do the surroundings comply with brand standards of the organisation? • Logical suggestions for areas of improvement ➢ professional, positive comments based on observations and constructive advice for areas of improvement in this workplace ➢ Grammar, sentence structure and spelling ➢ Minimum of 2 references ➢ Referencing technique (in-text & Reference List) ➢ Meets word count requirement of 500 words
Answered Same DaySep 09, 2022

Answer To: Assessment brief Assessment name Assessment 3 Assessment type Review Paper Assessment mode...

Parul answered on Sep 10 2022
63 Votes
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We live in one of the most competitive hospitality eras that urges businesses to m
ove beyond the traditional ways of operations. By bringing innovation in the service offerings and customer service, hotels can build strong loyalty. By the virtue of this paper, I have performed extensive analysis on external customers and have deeply analyzed the current practices of the workplace. Since the scope of this task ranged across the hospitality organization, therefore, I have selected W hotels which is perhaps one of the most popular American upscale lifestyle chains of hotels owned by Marriott International. Essentially, the primary target audience of W hotels is millennials and appeals to younger demographics. Recently, I have implemented the concept of mystery shopping in practical situations where I have evaluated the W hotels based on many customer critical factors like Reservations, Meeting bookings, Services & guest experiences, and Cleanliness. I stayed quiet without expressing any indication that I am reviewing and researching the hotels. In this...
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