Assessment Brief: BIS3002 E-Commerce E-Business Applications Trimester 1, 2022 Assessment Overview Assessment Task Type Weight Length Due ULOs Assessed Assessment 1: Quiz Online quizzes assess...

ASSESEMENT 4 ONLY


Assessment Brief: BIS3002 E-Commerce E-Business Applications Trimester 1, 2022 Assessment Overview Assessment Task Type Weight Length Due ULOs Assessed Assessment 1: Quiz Online quizzes assess students’ ability to understand theoretical materials. The quiz will be multiple choice questions which are relevant to the lecture materials. Each quiz will be out of 10 marks. Individual Invigilated 30% 10 mins (equiv. 750 words) Week 3, 6, 9 ULO1 ULO2 ULO3 ULO4 Assessment 2: Reflections Journal As part of their weekly learning, students are required to submit learning reflections based on their weekly individual tutorial work and group contributions to weekly tasks. Each reflection should no more than 150 words, attracting 1 mark, with a total of 10 reflections required. Individual 10% Reflections (equiv. 1500 words) Week 1-10 ULO1 ULO2 ULO3 ULO4 Assessment 3: Report In this assignment students will perform a critical analysis of selected website attributes including the e-commerce business model for a number of E- commerce websites. Individual 25% 2000 words Week 6 ULO1 ULO2 Assessment 4: E-commerce Site In groups of two, students will develop an e-commerce business plan for a client based on a given case study, and subsequently design a limited prototype using the WordPress platform. Group 35% Report 4000 Words (equiv. 2000 words per student) + WordPress E-Commerce Prototype 10 Pages Week 12 ULO1 ULO2 ULO3 ULO4 equiv. – equivalent word count based on the Assessment Load Equivalence Guide. It means this assessment is equivalent to the normally expected time requirement for a written submission containing the specified number of words. Assessment 1: Quiz Due date: Week 3, 6, 9 Group/individual: Individual Word count/Time provided: 10 mins (equiv. 750 words) Weighting: 30% Unit Learning Outcomes: ULO1, ULO2, ULO3, ULO4 Assessment 1 Detail Online quizzes assess students’ ability to understand theoretical materials. The quiz will be multiple choice questions which are relevant to the lecture materials. 1. Week 3 quiz will test student knowledge from topics 1 and 2. 2. Week 6 quiz will test student knowledge from topics 3, 4 and 5. 3. Week 9 quiz will test student knowledge from topics 6, 7 and 8. Assessment 1 Marking Criteria and Rubric The marking criteria are as follows. • For each quiz will be worth 10 (ten) possible marks from 10 questions. • The quizzes will be marked automatically online via the LMS. • Each correct answer will score 1 (one) mark and no marks will be awarded for an incorrect answer. • The assessment will be marked out of 30 (thirty) marks which is the combined total of all 3 quizzes and will be weighted to be 30% of the total unit mark. Assessment 2: Reflections Journal Due date: Weekly 1-10 Group/individual: Individual Word count/Time provided: equiv. 1500 words Weighting: 10% Unit Learning Outcomes: ULO1, ULO2, ULO3, ULO4 As part of their weekly learning, students are required to submit learning reflections based on their weekly individual tutorial work and group contributions to weekly tasks. Assessment 2 Marking Criteria Assessment 2 will be weighted 10% of the total unit mark. The marking criteria are as follows. • A journal entry is required for each of the 10 (ten) topics in the course. • Each journal entry will be worth 1 (one) mark. • Each reflection should no more than 150 words Assessment 3: Report Due date: Week 6 Group/individual: Individual Word count/Time provided: 2000 Words Weighting: 25% Unit Learning Outcomes: ULO 1, ULO 2 Assessment 3 Detail For this assignment students will perform a critical analysis of selected e-commerce websites from around the world. 1. https://www.ebay.com.au 2. https://www.flipkart.com 3. https://www.alibaba.com 4. https://www.snapdeal.com 5. https://www.target.com/ 6. https://www.asos.com/ 7. https://www.woolworths.com.au 8. https://www.nykaa.com 9. https://www.argos.co.uk 10. https://www.1mg.com PART A: Perform a literature review of critical factors/attributes that make the above e- commerce sites successful. As part of your research, you should focus on a number of attributes such as the web site design, ease of use, information quality, trustworthiness, security, payment options and social network presence. Employ at least five reference articles in your review. Create an evaluation matrix based on the factors you uncovered in your literature review. You should group similar attributes in a number of key categories. It is important to include a quantitative method for evaluating each attribute such as a score out of 5. Please read the following article on how to setup a scoring matrix: https://www.lucidchart.com/blog/how-to-make-a-decision-matrix Part B: Use your evaluation matrix to critically appraise the top 10 e-commerce sites in Australia. After completing the matrix for each of the sites, you need to justify why you gave the scores including examples of best practice, and comparisons between the same attributes on different sites. As part of the discussion, you may refer to additional sources and provide links to appropriate sections of those sites to highlight good or bad design. The report should be presented professionally, have a cover page, table of contents, introduction include Part A literature review and Part B evaluation of the 10 websites. In the https://www.ebay.com.au/ https://www.flipkart.com/ https://www.alibaba.com/ https://www.snapdeal.com/ https://www.target.com/ https://www.asos.com/ https://www.woolworths.com.au/ https://www.nykaa.com/ https://www.argos.co.uk/ https://www.1mg.com/ https://www.lucidchart.com/blog/how-to-make-a-decision-matrix appendix you should place your final evaluation matrix. References should be included using the Harvard method. Assessments 3 Marking Criteria and Rubric • The assessment will be marked out of 100 marks and will be weighted 25% of the total unit mark. • The marking criteria and rubric are shown on the following page. Assessment 3 Marking Criteria and Rubric Marking Criteria Not Satisfactory (0-49% of the criterion mark) Satisfactory (50-64% of the criterion mark) Good (65-74% of the criterion mark) Very Good (75-84% of the criterion mark) Excellent (85-100% of the criterion mark) Literature Review (20 marks) Literature review of state of the art in E- Commerce. Limited evidence of reading and/or poor synthesis of information. The attributes identified are poorly linked to E-commerce. A satisfactory attempt is made to synthesise existing research relating to E- commerce, and to identify attributes for success. Some major gaps in the depth and scope of the literature review. A thorough attempt is made to synthesise existing research relating to E- commerce, and to identify important attributes for success. Some gaps in the depth and scope of the literature review. The literature review is comprehensive, relevant and demonstrates the ability to synthesise information and to critically reflect on existing research. The identified attributes are well connected to E-commerce and to the synthesis of the literature. The literature review is extremely comprehensive, relevant and demonstrates an outstanding ability to synthesise information and to critically reflect on existing research. The identified attributes are very clearly connected to E- commerce and to the synthesis of the literature. Critical Factors (10 marks) Identification and discussion of selected critical factors Critical factors not identified, or they are very poorly related to E- commerce. A few critical factors identified and connected to E-commerce with some brief discussion. Several critical factors identified with clear connection to E-commerce and includes some reasoning for decisions. Several critical factors identified with clear connection to E-commerce, good reasoning for decisions, and good references to literature. Many critical factors identified with excellent connection to E-commerce, high quality reasoning for decisions and very well referenced to literature. Evaluation Matrix (30 marks) Construction and completion of evaluation matrix, with categories for selected factors and a scoring system. 10 sites are evaluated. Matrix contains less than 5 general factors that do not give a useful outcome. Scoring system is not present or is ineffective. Matrix is basic with a small number (around 5) of general factors and an adequate scoring system. Matrix contains a good number (5-10) of factors and a mixture of specific and general factors. Scoring system is effective. Matrix contains a good number (around 10) of mostly specific factors and an effective scoring system. Matrix is very well constructed with over 10 logical and specific factors and a very effective scoring system. Discussion of sites (15 marks) Effective discussion of pros/cons of each site Scores and discussion are poorly aligned or missing. Very little explanation provided for scores. Scores and discussion are somewhat aligned with some discussion of the reasons for scores. Scores and discussion are mostly well aligned with some basic justifications provided for scores. Scores and discussion are very well aligned with good justifications provided for scores. Scores and discussion are perfectly aligned with strong justifications provided for scores. Conclusions (15 marks) Report conclusion containing findings of best E-commerce practice Few or no findings provided. No links made to evaluation or E-commerce practice. Some findings discussed in relation to the evaluation and basic connections made to E- commerce practice. Good discussion of the evaluation and findings; some useful links made between the evaluation and E-commerce practice. Thorough discussion of the evaluation and findings;
Apr 25, 2022
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