ASSESSMENT BRIEF___________________________________________________
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Subject Title Strategic Management in Tourism and Hospitality
Subject Code HOS801
Lecturer / Tutor Dr Mi
in Locke
Dr Chengeto Chaderopa
Semester July 2019
Assessment Title Assessment Two – Individual Report
Learning Outcome/s (found in the
Subject Outline)
1, 2, 3, 4
Assessment type (group or
individual)
Individual
Weighting % 30%
Word count 1500
Due day & date Week 9 by 23:59 Sunday 13 October
Submission type Paper copy ☐ XXXXXXXXXXTurnitin ☒
Format / Layout of Assessment
Report:
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices
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Assessment instructions
Each individual student will write a 1,500 word report
on one critical strategic management issue for an
organisation of their choice in the Tourism and
Hospitality industry.
Students are encouraged to engage with a Tourism
and Hospitality business identified in the course or
draw upon their own industry experience to uncover a
key strategic management issue for a business in the
Tourism and Hospitality industry.
Some key areas of strategic management in the
Tourism and Hospitality industry that may be of interest
could include the following; competition, resources,
competitive advantage, business level strategy,
corporate level strategy, organisation structure and
controls, globalisation, entrepreneurship, leadership
and sustainability.
This assessment seeks to develop the critical thinking
skills and abilities of students through the identification
ASSESSMENT BRIEF___________________________________________________
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of a relevant strategic management problem for a
Tourism and Hospitality business and the development
of a viable strategic solution for that problem.
Deliverables
Individual students are to submit their written report of
no more than 1,500 words to the Turnitin drop box on
Moodle by 23:59 on Sunday of Week
Important Instructions
This Assessment is individual and contributes 30% to
the final mark for the course.
The word count limit is 1,500 words (plus or minus
10%), excluding Appendices, References and
Quotations.
Times New Roman 12 point font and 1.5 line spacing.
APA referencing as per 2018 ICMS Style Guide.
Header to contain student names and identifier
numbers only.
Footer to contain page number only. Plagiarism
Declaration attached as first page inside the cover
page.
Last page of the Originality Report attached as second
page inside the cover page.
Refer to and comply with, all the relevant requirements
for a Business Report as listed in the ICMS Style
Guide and note particularly the penalties that apply to
non-compliance with the word count limit and late
submission.
Grading Criteria / Ru
ic A Grading Ru
ic is posted in the subject Assessment
lock on Moodle. This Assessment represents 30% of
the final grade for the course.
HOS801 – Individual Report 1 Marking Guide
Student Name: ______________________________________________ Student ID: __________________________
Assessment Grade: _______________
High Distinction Distinction Credit Pass Fail
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Content and Analysis
Relevancy
Comprehensiveness
Analysis/argument/Review
Highly relevant content with
comprehensive coverage of
subject.
Highly appropriate level of
analysis/argument/ review of
the topic
Very good coverage
of content with
elevant information
provided.
Very good level of
analysis/ argument/
eview of the topic
Good coverage of
content with mostly
elevant information
provided.
Good level of valid
analysis/ argument/
eview of the topic
Content satisfactory
although some areas
not well covered
and/or i
elevant
Some valid analysis
argument/ review of
the topic
Content poo
inadequate
Some parts not relevant
No or minimal appropriate
analysis/argument/ review
of the topic
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Research
Wide range of relevant sources
including reliable and
eputable internet sites,
academic literature and
company reports
Very good range of
elevant sources.
Includes a variety of
types of source
material
Good range of
elevant sources.
Includes a variety of
types of source
material
Satisfactory number of
elevant sources with
some variety in the
types of source
material.
Inadequate range of sources
and/or mostly
inappropriate, i
elevant
sources. Reliance on one
type of source. E.g.
webpages or one company.
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Referencing
All sources are accurately
documented in the reference
list using APA 6 system. Co
ect
in-text citation used
throughout the report.
All sources are
documented using
APA 6 system and in-
text citations are
used co
ectly. May
e some small e
ors
in formatting.
Most sources are
documented
co
ectly in the
eference list and in-
text citations are
used throughout the
eport.
A reference list which
uses APA 6 system but
has a number of e
ors
in formatting and/or
some references
missing. In-text citation
attempted but may not
match the references
in the reference list.
Inappropriate formatting –
shows little understanding
of APA6 system and some
eferences missing
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Quality of Report
Professional report standard,
interesting and easy to read
with a logical, coherent
structure with effective use of
headings, bullet points and
paragraphs with no grammar
or spelling e
ors.
All academic requirements as
per the ICMS style guide are
met.
Professional report
standard, easy to
ead with a logical
structure using
headings and bullet
points. Few grammar
or spelling e
ors.
All academic
equirements as per
the ICMS style guide
are met.
Co
ect report
format using
headings and bullet
points, with mostly
co
ect English
usage. Some
grammar and spelling
e
ors.
Most academic
equirements as per
the ICMS style guide
are met.
Co
ect report format
using headings and
ullet points, with
mostly co
ect English
usage but a number of
grammar and spelling
e
ors.
Most academic
equirements as per
the ICMS style guide
are met.
Information is disorganised
with little coherence or
structure. Frequent
grammar and spelling
mistakes that make it
difficult to understand.
A number of the academic
equirements as per the
ICMS style guide are not
met.
Total /80
Or %
Comments: