Assessment description, Marking rubrics, Assessment detail information by lecturer video attachment.
ASSESSMENT TWO: SWOT ANALYSIS PRESENTATION MGM3107 Strategic Management in Tourism and Hospitality STUDENT NAME: STUDENT NUMBER: Criteria High Distinction (80% - 100%) Distinction (70% - 79%) Credit (60% - 69%) Pass (50% - 59%) Fail (0% - 49%) Score Weight (Marks) Presentation Delivery: Comprehensiveness of presentation; · Clarity, detail and organised/timely presentation; · Fluency and language/expression relevance; · Eye contact and body language for effective presentation; · Interaction between presenters and audience Detailed, comprehensive and articulate; Clarity, detail and organised/timely; Fluency and language/expression relevance; Eye contact and body language for effectiveness; Interaction between presenters and audience Effective – comprehensive; Clarity, detail and organised/timely; Fluency and language/expression relevance; Eye contact and body language for effectiveness; Interaction between presenters and audience Detailed – Clarity of detail - organised/timely presentation; Fluency and language/expression relevance; Eye contact and body language for effective presentation; Interaction between presenters and audience Adequate – in terms of comprehensiveness clarity, detail and organisation of presentation; Fluency and language/expression relevance; Eye contact and body language for effective presentation; Interaction between presenters and audience Not adequate; Limited comprehension / lacks clarity, detail and organisation of presentation; Fluency and language / expression relevance; Eye contact and body language for effective presentation; interaction between presenters and audience limited 10 Content of Presentation: · Critically evaluate theoretical position of a current, real-time case through independent research; Uses models of strategic analysis to clearly identify the range of internal and external business/management issues facing case organisation; · Clearly demonstrates linkages between factors in the internal and external environments; Comprehensive, critical evaluation of the theoretical position of a current, real-time case; models of analysis used to clearly identify the internal and external business/management issues; Clearly demonstrates linkages between factors in the internal and external environments; Effective – comprehensive, clear and relevant evaluation of the theoretical position of a current, real-time case; models of analysis used to identify the internal and external business/management issues; Demonstrates linkages between factors in the internal and external environments; Detailed - clear and relevant evaluation of the theoretical position of a current, real-time case; models of analysis used to identify the internal and external business/management issues; Demonstrates linkages between factors in the internal and external environments; Adequate – in terms of clear and relevant evaluation of the theoretical position of a current, real-time case; models of analysis used to identify the internal and external business/management issues; Sufficient demonstration of linkages between internal and external environments; Not adequate; Limited comprehension / lacks clarity, detail and organisation of presentation; 10 · Demonstrates ability to identify and evaluate resources, capabilities, competencies and competitive advantage of a business/ organisation; · Investigates the principles, theoretical application and practical implication of strategic management. Makes appropriate use of the concepts of strategic management in oral and written forms. Extended Abstract – Identified, evaluated resources, capabilities, competencies and competitive advantage Developed a strong credible argument on an alternative scenario based on evaluation and highlighted practical implication of this new business/management concept that emerged as a result of this application Effective – Identified, evaluated resources, capabilities, competencies and competitive advantage Developed a credible argument highlighting an alternative scenario/application that may complement and have practical, positive implications and that have emerged as a result of this application Detailed identification, evaluation of resources, capabilities, competencies and competitive advantage Developed argument highlighting specific factors related to the application and practical implication of strategic management and business/management concepts that were identified Adequate – in terms of identification, evaluation of resources, capabilities, competencies and competitive advantage Highlights specific factors related to the application and practical implication of strategic management and business/management concepts that were identified Not adequate; Limited in terms of identification, evaluation of resources, capabilities, competencies and competitive advantage Weak argument related to the application and practical implication of strategic management and business/management concepts that were identified 10 · Articulate, logical thought, applicable to the case; · Communicates complex information clearly and succinctly in oral and written forms · Develops a strong, credible argument · Demonstrates research skills – APA Style Comprehensive and in-depth logic and applicable to case; Communicates complex information succinctly in oral and written forms; argument is credible; demonstrates evidence of research and context Effective – logical and applicable to case; Communicates complex information succinctly in oral and written forms; argument is credible; demonstrates evidence of research and context Detailed - logical and applicable to case; Communicates complex information succinctly in oral and written forms; argument is credible; demonstrates evidence of research and context Adequate – in terms of logic and application to case; Communication of information and succinctness in oral and written forms; argument demonstrates evidence of research and context Not adequate; Limited logic and application to case; Communication is unclear and lacks succinctness in oral and written forms; undeveloped argument and limited / inappropriate research 10 Late penalty Marks awarded 40 COMMENTS: 1 | Page ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS - Recorded PRESENTATION - 40% Task Length: Presentation – Not more than 15 Slides – in details as per slide instruction The template is already shared and provided Task Type Individual A due week and the submission deadline Week 6 - Sunday – 29/04/2022 - 23:59 Value Recorded Video Presentation – 40% Not more than 10 minutes No Bullet Point Only Relevant writing Students will report on a case study of a Travel and Tourism, Accommodation or Hospitality (Food and Drinks) organisation of their choice. Our chosen organization must have a website presence with substantial customer reviews. The presentation will cover the 4 main points and relevant sub-points as per the suggested framework detailed in the Task Requirements below. You must participate and authenticate your identity during this not more than 10 minutes presentation. Once you will complete this presentation recording, upload it to either your YOUTUBE CHANNEL or DROPBOX; copy this presentation link and upload on the LMS portal on or before the due date. Students will also be required to submit a Video Presentation (PowerPoint) either through their YOUTUBE channel OR Zoom Recording OR Google Drive link and a summary of the report in the PowerPoint with relevant notes as per each slide instruction. You must ensure this slides note must be aligned with your report discussion for the maximum outcome. Check the following structure to select your business within the industry: General Area – Industry - Accommodation | Food & Drinks | Travel and Tourism · Specific Business - Accommodation - Bed & Breakfasts | Hotels | Motels | Hostels | Resorts | Serviced Apartments | Air BNB - Time-Sharing OR · Specific Business - Food & Drinks - Restaurants Catering | Bars & Cafés | Nightclubs | Tea & Coffee Shops OR · Specific Business - Travel and Tourism - Travel Agents | Tour Operators | Online Travel Agencies (OTAs) | Cruises | Car Rental | Casinos | Airline Task Description 1. A very brief overview of the firm and its product or service and target market 2. Positioning Map. Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business. 3. Vision, Mission Statement & Goals: How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business 4. Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest. 4.1 Recommend at least 2 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction 5. Advertisement and Promotion How the product /service are advertised/promoted 5.1 What is your recommendation to improve the advertisement /promotion to improve the profit of the company in the covid situation. 6. Conduct a SWOT analysis; Identify 3 Strengths, 6 Weaknesses, 3 Opportunities and 3 Threats 7. Complete a PESTLE analysis - 7.1 What environmental trends do we need to be aware of, and take into consideration, as we think about our future strategic direction? This could include economic, political, legal, environmental, social, or technological changes which will or are impacting the hospitality industry 7.2 What are the greatest areas of needs for our clients/our community? Do you foresee this changing in the next five years? 7.3 What are the opportunities for the business to make a bigger impact? 7.4 COVID-19 aftermath in reflection to the government restriction/political decision in the hospitality industry 7.5 New lifestyle and holiday pattern: demographic analysis – the most relevant Before starting on the assignment, students will need to discuss their chosen organisation with their lecturer to ensure there is no duplication. (subject to approval if any duplication) Business selection will be complete on FIRST COME FIRST SERVE BASIS. You are not allowed to prepare an assessment on any business to avoid duplication. TASK REQUIREMENTS 1. The organisation to be used for the report must be agreed upon by the lecturer. After discussion with the lecturer, every student must email a written request with (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer. Due to convenience, it is expected that you will select the business as per your campus location, i.e., Melbourne students will select Melbourne Based Business. 2. The lecturer will reply to the email as confirmation of approval for the organisation being used in assignments 2 and 3. An engaging, clear and concise report will be critical to attaining good marks. The analysis of the organisation must be supported with relevant quantitative data, websites and scholarly articles to show a clear understanding and analysis of the relevant issues. Assessment Criteria: Students should demonstrate the ability to 1. Make appropriate use of the concepts of strategic management in the written form 2. Critically evaluate theoretical positions, and identify strengths and weaknesses of a given strategy/organisation 3. Clearly demonstrate linkages between factors in the internal/external environment and current business strategies and issues facing a current real-time case organisation 4. Develop a strong, credible argument 5. Communicate complex information clearly and succinctly in the written forms 6. Develop a strong, credible argument 7. Demonstrate research skills and the use of appropriate strategic management literature Estimated Student Workload: 8 to 10 hours See Separate Marking Guide for detailed marking allocation Links to Subject Learning Outcomes: Learning outcome 1, 2, 3 are assessed in this task. Submission Details: Submissions must be online on the LMS portal. Feedback and Return of Work: Feedback and marks will be provided via Turnitin in the LMS within two weeks of submission Marking rubric below:- https://studentlms.aapoly.edu.net.au/mod/resource/view.php?id=273932