Assignment

UNIT CODE : HI6006
UNIT TITLE: COMPETITIVE STRATEGY
    Sr No
    Contents
    Page No
    1.
    Answer to Question 1
    3
    2.
    Answer to Question 2
    3-4
    3.
    Answer to Question 3
    4
    4.
    Answer to Question 4
    5
    5.
    Answer to Question 5
    5
    6.
    Answer to Question 6
    6
    7.
    References
    7
Answer to Question 1
The Global and socio-cultural elements of the general environment are significant to the future of Starbucks’ retail coffee and snacks store industry as it helps the companies to understand the needs and requirements of the consumers based in different regions geographically. Following are the various other importance of the Global and socio-cultural elements of the general environment are as follows:-
· With the help of socio cultural elements of the environment, the companies can track the purchasing and spending patterns of the consumers which may be based on preferences, tastes etc. On the understanding of these patterns, Starbucks and other such companies can make modifications in the products based on such patterns.
· The values and the beliefs of people of different regions vary in different regions. The companies when want to enter the global market must understand the importance of the local values and beliefs. The product must be positioned by the company accordingly and only then the product can be accepted globally. The marketing of the product should be done in the way indigenous to that particular area.
· Starbuck’s must research about the socio cultural traditions that exist in the market. The eating habits of the people, the drinking customs, etc. This will give the understanding of the lifestyle choices of the people and help starbucks to customize the products accordingly and also understand the target customers.
· The frameworks of most of the countries have improved which provides starbucks the freedom to explore the market in the country. The red tape bureaucracy makes difficult for the businesses to grow or expand majorly in the developing countries. The regional integration and the globalization help in the growth of the company.
Answer to Question 2
In today’s market diversification is one of the most important business strategies for Google. By diversifying, Google has created new markets by making a giant platform of different products at one pool. Google with its constant innovation and many internet based services has influenced the way people use the internet.
The various business strategies of Google are as follows:-
· The main product or service of Google has always been online search. In the year 1996 the company invested in search technology which later got diversified in Google drive, online advertisement and marketing, Google news, Google maps etc. The various such services which are internet based have made the consumers dependent on their product. Since then the company has presented itself as a one stop shop all the internet based service and product.
· Google has not only invented and designed new products but also has acquired many other innovative businesses which made Google to expand to new technologies and made it enter to a completely new markets and eventually improving the present market share of the company. The huge company that Google is today is not only because of its innovations but also because acquisition of other innovative companies.
· The main income of Google is through advertisement by selling the advertisement spots on online platform and thereby generates more than 90% of its income through advertisement. It also generates income for many content writers in making those ads and also the ads are based on the queries as asked by the users.
· Google...