ASSESSMENT 1 BRIEF Subject Code and Title MGT611 International Business Strategy Assessment Emerging Market Analysis Individual/Group Individual Length 1500 words Learning Outcomes This assessment...

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Assessment Emerging Market Analysis of australian SME emerges


ASSESSMENT 1 BRIEF Subject Code and Title MGT611 International Business Strategy Assessment Emerging Market Analysis Individual/Group Individual Length 1500 words Learning Outcomes This assessment addresses the following Subject Learning Outcomes a) Critically evaluate the key modern economic theories and events in recent global economic history. c) Synthesise recommendations informed by contemporary international business theory. Submission By 11:55pm AEST/AEDT Friday of Module 2.2 (week 4) Weighting 30% Total Marks 30 marks Context: This assessment supports students in developing their skills and knowledge in the foundational international business strategy topics that include external environmental assessment, problem diagnosis, strategy development, and the consideration of micro and macro-level factors influencing the strategic decision of entering an emerging market. It is expected to equip students with a well- formed view of international business environment and theories to guide the strategic options available to the firms considering international expansion as their next growth path. Instructions: To Successfully complete Assessment 1 you are required to complete Part one (1) AND Part two (2). Part 1: • Locate a small-to-medium sized firm (SME) in Australia. It has to be an SME that has potential to expand internationally. You need to explain what it is and why you believe the firm can compete internationally. • Conduct secondary research on the chosen SME in order to identify key descriptive information on the entity, such as the industry, industry market structure, firm’s competitive position within this industry in Australia, firm’s target market in Australia and overseas (if it already sells overseas). • In addition, you need to identify what is considered an SME in Australia, how different SMEs are from large firms, and what that means for the SME entering an international market. MGT611_Assessment 1_Emerging Market Analysis Page 1 of 7 Please, check relevant literature/trade publications. That also means you need to research the available academic literature on the differences between the two categories of firms and to briefly attempt to relate the outcomes of this research to the firm entering the foreign location you choose. Part 2: • Locate an emerging market you believe is appropriate for the firm to enter. • It should involve the application of a number of the key relevant theories, concepts, and models applicable to analysing international business environment (which will be analysed in your second assignment) and theories relevant to market entry strategy (entry strategy is part of your second assignment). For example, on the environment you may want discuss the OLI framework (Dunning, 1977) or the Institutional theory (North, 1990). Please, note, these are just a couple of examples and you are strongly advised to go beyond just these two theories. Remember, you should be able to relate the theories to the chosen market. Suggested format: Whilst the format may vary for your analysis, below is suggested format for you to follow: • Background. Brief biographical on the chosen entity, relevant theory, and national market). Suggest 200 words. • Key Descriptive Information. Suggest 1200 words • The firm and its micro environment, including theory (see above). • The macro environment in which the chosen corporate entity has to operate in one selected national market, including theory (see above). • Conclusion. Your conclusion should mirror your opening recapping highlights that lead to a conclusion. Highlight only the key points that summarise your main pieces of information, which might include presenting new, important facts, projections or a justification for the reader. Suggest 100 words • Reference list. List all sources consulted • Appendix (not mandatory, any material that supports points made in the main body) Note: Assignment 2 will focus on developing an international business strategy for your chosen firm (organisation). A separate written Brief is issued for Assessment 2. Referencing It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing Criteria for Assessment Your assessment will be graded according to the criteria set out in the Assessment Rubric below. Please read this carefully. Submission Instructions: MGT611_Assessment 1_Emerging Market Analysis Page 2 of 7 http://library.laureate.net.au/research_skills/referencing ➢ Submit the report via the Assessment link in the main navigation menu in MGT611 International Business Strategy. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. MGT611_Assessment 1_Emerging Market Analysis Page 3 of 7 Learning Rubric: MGT611 Assessment 1 Emerging Market Analysis Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Knowledge and understanding (technical and theoretical knowledge) Selection of an SME. Selection and discussion of the key descriptive information about the firm, relevant industry, and firm’s competitive position 25% Limited understanding of required concepts and knowledge Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/ further learning. Content, Audience and Purpose (broad and specific content) Discussion and Demonstrates no awareness of context and/or purpose of the assignment. Demonstrates limited awareness of context and/or purpose of the assignment Demonstrates consistent awareness of context and/or purpose of the assignment. Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment. MGT611_Assessment 1_Emerging Market Analysis Page 4 of 7 analysis of the selected country environments. 25% Evaluation of information selected to support the case study Selection and analysis of relevant theory/concept. Theory application in the context of business environment and SME 25% Limited understanding of key concepts required to support the case study. Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. Viewpoints of experts are taken as fact with little questioning. Resembles a recall or summary of key ideas. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Identify logical flaws. Questions viewpoints of experts. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. Viewpoint of experts are subject to questioning. Analysis and evaluation reflect growing Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical MGT611_Assessment 1_Emerging Market Analysis Page 5 of 7 judgement, intellectual independence, rigor and adaptability. analysis or synthesis. Identifies gaps in knowledge. Exhibits intellectual independence, rigor
Answered Same DayOct 07, 2021Torrens University Australia

Answer To: ASSESSMENT 1 BRIEF Subject Code and Title MGT611 International Business Strategy Assessment Emerging...

Ishika answered on Oct 10 2021
143 Votes
Running head: ANALYSIS                                     
ANALYSIS                                            








International Business Strategy
Student Name/ID
Institute
Date
International Business Strategy
Background
The subject of discussion is Fleet Space Technologies, an Australian based firm which develops devices compatible with the Internet of Things. It is
an agile next-generation company that aims at connecting the IoT to devices around the world through the use of a large number of small low-cost satellites.
It offers direct, global access to a low bandwidth connectivity platform which allows data exchange and sets up an IoT sensor network at a larger number (De Lorenzi Cancellier, Blageski Junior, & Rossetto, 2014). They aim at providing faster, simpler, and cheaper connectivity for devices part of IoT.
Fleet Space is a space technology start-up that uses the expertise of Nanosatellite manufacture along with satellite propulsion systems, IoT connectivity, and Software as a Service platform to the best use. Users can connect directly to the service by the web. Their bigger target is to connect maximum devices from around the globe to one another.
One can look into the immense chances by which the organization could create its own larger space in the world. With its faster technology, the company would be able to create a larger consumer base and achieve their targets easily. Considering the growth of big data and the Internet of Things, this would be a huge opportunity for becoming a Tech giant.
Fleet Space Technologies
Fleet Space Technology is a promise of tomorrow. The company develops and manages a large number of organized small satellites with advanced communication payloads. These together help to provide multi-network wireless IoT around the Globe (Ibrahim & Harrison, 2019). The company has connected a wide base of low-cost devices and helped users manage them remotely.
The company has far visions to develop devices and satellites which would be the next word for connectivity around the globe. These are used to be aimed at industrial efficiency. The operational data connections are not just aimed to be for the connected regions but even among the remote industries.
The company’s innovation has already been utilized by many domains including utilities, defense, and resources. The Nanotechnology used in the satellite and communications has helped the company build ultra-efficient satellite networks. The company has also been listed under the top 50 SME in Australia for the innovation in nanosatellites which helped connect billions of mobile devices around the globe.
The Nanosatellites form a global communications network in the Low Earth orbit that connects users through the web. The company aims at connecting more than a billion devices around the world with a network capacity of 100 nanosatellites doing their job.
There are three aspects that the company provides. One has a free and complete IoT connectivity solution. In this world with increasing populations, the company has realized the need for developing a better means of communication and connectivity even to the remote areas (Khan & Khalique, 2014). The devices are simple and at the same time cost-effective. There is also a ubiquitous global coverage for the devices developed.
The important element to note here is the innovation that is worked upon, nanotechnology, and the Internet of...
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