ASSESSMENT: essay (weighting 60%) Word Count: 1500 INSTRUCTIONS: Within the airline and airport industry select a company/ organisation of your choice. For this chosen case: 1) Briefly introduce...

ASSESSMENT: essay (weighting 60%) Word Count: 1500 INSTRUCTIONS: Within the airline and airport industry select a company/ organisation of your choice. For this chosen case: 1) Briefly introduce company organisation 2) Identify and explain the product/service they provide , paying attention to core and supplementary service as well as tangible and intangible elements. 3)Using segmentation principles identify and explain the target markets for chosen case based on a discussion of the product and the promotion that is undertaken by you chosen your company/ organisation. You must be able to identify and discuss two different target markets, so chose your case wisely. 4) Select two current key drivers of external change and evaluate how they may affect the service provision of your chosen company/ organisation, with particular focus on product and promotion. Guidelines: Proper citations in Harvard style with full reference list Font style: Times New Roman; font size 12 or similar 1.5 line spacing; Margins: 2.5 cm for feedback Pages should be numbered PDF format only