Answer To: Background : The airlines industry has always had a combination of sophisticated information systems...
David answered on Dec 24 2019
Business Information Systems: Big Data and The Airline Industry
Part A: The Idea of Big Data and Associated Technologies
The idea of big data in the airline industry is associated with removing problems and improving business through satisfying the needs of the passengers. In other words, the idea of big data in the airline industry has been developed to stay in the intensive competitive market compared to the rivals, and make money, increase efficiency, as well as improve performance (Exastax, 2017). The idea of big data, such as search history, purchase history, checked luggage, departure and a
ival date and time, etc. are successful due to the adoption of technologies according to the needs. The technologies that are used in big data can be considered as baggage tracking app, data collection system, collect, detect, act” system, Internet of Things (IoT), etc.
Part B: Ways Big Data is Cu
ently Changing the Airlines
The big data are cu
ently changing the airline industry through maximizing comfort and happiness while improving customer experience. Big data are also changing the industry, as building a model. Through this model, the airline industry is involved in making predictions about future events, and thereby improving the customer experience. Further, big data have the capability to reshape the airline industry (Noyes, 2014). With this change, most of the companies are taking a great competitive advantage in which customers are in first priority in this industry. The airline industry is using big data in order to respond according to the market trend and needs of the customers that is improving the customer experience as increasing great satisfaction.
Big data are also changing the airline industry through offering personalization in order to increase customer satisfaction and loyalty in the industry. In the improvement of the customer experience, the airline industry is using different system based on the big data, such as United Airlines are using smart “collect, detect, act” system. This system is helpful in analyzing almost 150 variables associated with a customer profile. In this way, the United Airlines is increasing its revenue every year by more than 15% (Noyes, 2014). In the other example, big data are also changing the airline industry through using ‘Know Me’ feature in the British Airways that are personalized results.
Big data in the present scenario are changing the airline industry by improving their marketing...