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Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 2 Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Survey Sample and Analysis 10 Question Survey and Six-Page Analysis Weighting: 35% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 10 . Assessment Description . In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers’ purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey – a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the chosen product or service that you analysed in Assessment 1. The survey must comprise of 10 questions. You are then required to provide a 6- page summary, analysis and discussion of the key findings from your data collection. Please note that it is essential to seek “real” and valid participants who legitimately purchased the chosen product or service. You are also required to use theories and concepts related to consumer behaviour discussed in weeks 5 to 8 by incorporating consumer behaviour literature into your analysis. These may include government publications, industry reports, and journal articles. To start your preparation for this assessment, please follow the following steps: 1. Set a goal (e.g., what are you trying to achieve by conducting this survey, and why?) 2. Design a questionnaire based on the following topics: Perception Group and individual differences Attitudes Culture Motivation Family and lifestyle N.B.: Please note that not all of these topics may be applicable to your chosen product or service). 3. Select participants 4. Gather data 5. Analyse data 6. Write a 6-page summary analysis 7. Attach graphical evidence of the survey results as an appendix (not included in the 6 pages) You must use Kaplan Harvard Referencing Style. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. For those students who have limited experience in using Survey Monkey as a survey and data collection tool, it is recommended to view the following online tutorials or contact your subject coordinator for further guidance and support. Survey Monkey: How to Get Started https://www.youtube.com/watch?v=yoDTZuDk5pU&list=PLiTGWc0Er5wfwZeH8ek9- LUvqImcCAy3x&index=16 Survey Design Tutorial Part 1: Choosing a Survey Goal https://www.youtube.com/watch?v=cmc9wJue8Qg Survey Design Tutorial Part 2: Writing a Question List https://www.youtube.com/watch?v=-hCLVS22XIo Survey Design Tutorial Part 3: Best Way to Write a Multiple Choice Question https://www.youtube.com/watch?v=KfOW8rufEes Survey Design Tutorial Part 4: Yes/No Questions https://www.youtube.com/watch?v=TGr1VLvfGns Survey Design Tutorial Part 5: How To Write Clear Answer Choices https://www.youtube.com/watch?v=a9nf65nZO8c Survey Design Tutorial Part 6: How To Use Ranges https://www.youtube.com/watch?v=phT9O9yN4x0 Survey Design Tutorial Part 7: Matrix Questions https://www.youtube.com/watch?v=6BCJOF9i8RI For more useful tips on how to use Survey Monkey, please view YouTube channel via https://www.youtube.com/user/SurveyMonkey If you have any further questions related to the technical aspect of Survey Monkey, please contact your subject coordinator directly. https://www.youtube.com/watch?v=yoDTZuDk5pU&list=PLiTGWc0Er5wfwZeH8ek9-LUvqImcCAy3x&index=16 https://www.youtube.com/watch?v=yoDTZuDk5pU&list=PLiTGWc0Er5wfwZeH8ek9-LUvqImcCAy3x&index=16 https://www.youtube.com/watch?v=cmc9wJue8Qg https://www.youtube.com/watch?v=-hCLVS22XIo https://www.youtube.com/watch?v=KfOW8rufEes https://www.youtube.com/watch?v=TGr1VLvfGns https://www.youtube.com/watch?v=a9nf65nZO8c https://www.youtube.com/watch?v=phT9O9yN4x0 https://www.youtube.com/watch?v=6BCJOF9i8RI https://www.youtube.com/user/SurveyMonkey Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Format Your sample survey analysis should follow a professional report structure: Arial size 12 text font; 1.5 spacing; 6 pages (no more); Headings: Purpose Development of a survey instrument Administration processes Data Analysis Key Findings Reference List Appendices (Survey Monkey graphical representation of results) Assignment Submission This file must be submitted as a ‘Word’ or ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the KBS’s Assessment Policy via https://www.kbs.edu.au/wp- content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources http://www.kbs.edu.au/current-students/student-policies/ COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA404 Assessment Marking Rubric – Individual Survey Sample and Analysis 35% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 – 100% Questionnaire Design and Theory Application /20 marks You have demonstrated little or no theoretical application relevant to consumer behaviour. You have demonstrated basic theoretical application relevant to consumer behaviour.