Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and...

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Assessment instructions

Position Report Instructions

For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and tactical management decisions that they would need to take to increase their market share, and analyse any available financial and economic data to inform managerial decisions.

This report should explore the current situation this hotel chain is in. You should utilise at least two theoretical models in your positional analysis (e.g. PESTLE and Porter’s Five Forces Analysis).

Present your findings as a research report (1500 words) using the following structure: • Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered). • Main body: This should explore the current position your chosen international hotel chain is in (utilising the theory covered within the subject matter of the course). Under each theoretical model you use to analyse the position of your chosen company, you should offer some practical recommendations for ways in which they can improve their current situation. There need to be regular in-text referencing to support your writing.• Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for further research on the subject matter discussed in your report.• Reference list: use the APA referencing system.

Please note the following important points: • The report should be in a clear, easy to read font, 12-point size, with 1.15 spacing.Overall presentation should reflect the appropriate business format. • Unreferenced reports, or those that do not include a minimum of five (5) references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least three (3) of your sources should be scholarly, i.e. peer-reviewed academic journal articles) • Descriptive papers (i.e. not critical) will receive a grade of 50% or less

Answered Same DayMar 20, 2021MGT802ICMS (International College of Management Sydney)

Answer To: Assessment instructions Position Report Instructions For this assignment you will need to write a...

Kuldeep answered on Mar 22 2021
146 Votes
International hotel chain
International hotel chain
Student Name
University Name
Unit Name
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Contents
Executive Summary    3
Introduction    3
Findings    3
Porter’s Five Forces Analysis    4
PESTLE Analysis    6
Strategic and tactical management decisions    8
Conclusion    9
Recommendations    9
References    11
Executive Summary
The strength of the accommodation market affects the way the room is sold and the price that can be charged to meet the accommodation needs of the passengers. The industry is a multi-faceted industry with a range of accommodations, attractions, and transportation to make it easy to enjoy. However, the industry is usually seasonally limited to the economic viability of holidaymakers. Marriott International Group, the operator and franchisee of global hotel and accommodation facilities, prioritizes Courtyard by Marriott. This report covers an international chain of hotels, taking into account the strategic and tactical management decisions they need to increase market share, and analyzing any available financial and economic data to inform management decisions.
Introduction
The main objective of this report is to consider the strategic and tactical management decisions that international hotel chains need to take to increase market share and to analyze any available financial and economic data to inform management decisions. This report should explore the current situation of this hotel chain. This report helps to understand and determine the current status of Marriott International Hotels. According to each theoretical model, Porter's five force analysis and PESTLE analysis of Marriott's status, practical advice on how to improve the status quo also contribute to the professional readers of this report.
Findings
A current position of Marriott International hotel chain is in
Marriot International is the largest business with more than the 3,600 hotels in 74 countries. Marriott International manages various hotel brands. Marriott Hotels & Resorts has more than 500 hotels, two-thirds of which are located in the United States. This is a full-service hotel: fully equipped fitness and business center, shops and swimming pool. Marriott Executive Apartments offers accommodation for business people. Marriott is currently undergoing successful expansion efforts, resulting in significant revenue growth. In the latest financial data on 30 June 2015, revenue of Marriott is reported $15.22 billion, an increase of 5.89%. Revenue development seems to prove that Marriott has expanded its catalog from 655,625 hotel rooms in 2013 to 715,764 in 2014 ("Case Study- Marriott International - Value forYou", 2019). Marriott International is one of the leading hotels chain. Over the years, Marriott International has redefined the way it conducts its services. Courtyard by Marriott has a strong corporate culture; "This is the people who serve people," which leads to the core values and a key to continued growth and satisfaction, inspiring the best performance during travel, and designed to help achieve and recharge Humanized experience. The Courtyard is a superior mid-price option hotel, designed for short business trips, designed with true Caribbean hospitality, making guests feel like a "home away from home", just minutes from the Spanish port and close to the entertainment center And the National Stadium (Orlob, 2004).
Porter’s Five Forces Analysis
Threats of New Entrants
Hospitality new entrants reduce innovation by lower pricing strategies as well as providing customers with a new value proposition, bringing innovation, latest methods of doing things and putting pressure on Marriott International. Marriott International must address each of these challenges as well as establish an effective barrier to safeguard its competitive benefits.
Bargaining Power of Suppliers
All the industries in lodging industry purchase raw material from a huge variety of suppliers. A dominant supplier can decrease the income that Marriott International can make in the market. A Powerful supplier in the service business uses their negotiating power to extract the higher prices from the industries in the Hospitality field (Agarwal, Krishna Erramilli & Dev, 2003).
Bargaining Power of Buyers
Buyers are generally demanding. They also want to purchase the finest products at the lowest probable price. In the long run, this puts such pressure on the profitability of Marriott International. The stronger and smaller the consumer base of Marriott...
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